Routledge handbook of public diplomacy /
edited by Nancy Snow, Philip M. Taylor.
- London ; New York : Routledge, 2009.
- xx, 382 p. : ill. b&w ; 26 cm.
- Routledge international handbooks .
"Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California."
Includes bibliographical references and index.
Introduction -- Rethinking Public Diplomacy / Public Diplomacy and Strategic Communication / The Context of Public Diplomacy -- Public Diplomacy: The Evolution of a Phrase / Public Diplomacy as Loss of World Authority / Public Opinion and Power / Exchange Programs and Public Diplomacy / Arts Diplomacy: The Neglected Aspect of Cultural Diplomacy / Public Diplomacy Applications -- Operationalizing Public Diplomacy / Between "Take-offs" and "Crash Landings": Situational Aspects of Public Diplomacy / Mapping Out a Spectrum of Public Diplomacy Initiatives: Informational and Relational Frameworks / The Nexus of U.S. Public Diplomacy and Citizen Diplomacy / Public Diplomacy Management: Image, Influence and Persuasion -- Public Diplomacy in International Conflicts: A Social Influence Analysis / Credibility and Public Diplomacy / The Culture Variable in the Influence Equation / Military Psychological Operations as Public Diplomacy / State and Non-State Actors in Public Diplomacy -- American Business and Its Role in Public Diplomacy / The Public Diplomat: A First Person Account / The Case for Localized Public Diplomacy / The Distinction Between Public Affairs and Public Diplomacy / Valuing Exchange of Persons in Public Diplomacy / Global Approaches to Public Diplomacy -- Four Seasons in One Day: The Crowded House of Public Diplomacy in the UK / German Public Diplomacy: The Dialogue of Cultures / Origin and Development of Japan's Public Diplomacy / China Talks Back: Public Diplomacy and Soft Power for the Chinese Century / Central and Eastern European Public Diplomacy: A Transitional Perspective on National Reputation Management / Australian Public Diplomacy / Advancing Public Diplomacy Studies -- How Globalization Became U.S. Public Diplomacy at the End of the Cold War / Ethics and Social Issues in Public Diplomacy / Noopolitik: A New Paradigm for Public Diplomacy / Nancy Snow -- Philip M. Taylor -- Nicholas Cull -- Michael Vlahos -- Ali Wyne -- Giles Scott-Smith -- John Brown -- Matt Armstrong -- John Robert Kelley -- R.S. Zaharna -- Sherry Mueller -- Anthony Pratkanis -- Robert Gass and John Seiter -- Kelton Rhoads -- Mark Kilbane -- Keith Reinhard -- Peter Kovach. William P. Kiehl -- Ken S. Heller and Liza M. Persson -- Nancy Snow -- Ali Fisher -- Oliver Zöllner -- Tadashi Ogawa -- Gary Rawnsley -- Gyorgy Szondi -- Naren Chitty -- Joseph Duffey -- Richard Nelson and Foad Izadi -- David Ronfeldt and John Arquilla. Ch. 1. Ch. 2. Pt. 1. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Pt. 2. Ch. 8. Ch. 9. Ch. 10. Ch. 11. Pt. 3. Ch. 12. Ch. 13. Ch. 14. Ch. 15. Pt. 4. Ch. 16. Ch. 17. Ch. 18. Ch. 19. Ch. 20. Pt. 5. Ch. 21. Ch. 22. Ch. 23. Ch. 24. Ch. 25. Ch. 26. Pt. 6. Ch. 27. Ch. 28. Ch. 29.
The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries.
9780415953023 0415953022
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