TY  - BOOK
AU  - Brook-Hart,Guy
TI  - Business benchmark
SN  - 9781107680982
U1  - 428 
PY  - 2006///
CY  - Cambridge
PB  - Cambridge University Press
KW  - English language
KW  - Textbooks for foreign speakers
KW  - Business
KW  - Usage
N1  - On cover: "B2"; Pt. 1. Human resources -- 
Ch. 1. Staff development and training  -- 
Ch. 2. Job descriptions and job satisfaction  -- 
Ch. 3. Getting the right job -- 
Ch. 4. Making contact -- 
Pt. 2. Marketing -- 
Ch. 5. Breaking into the market -- 
Ch. 6. Launching a product -- 
Ch. 7. A stand at a trade fair -- 
Ch. 8. Being persuasive -- 
Pt. 3. Entrepreneurship -- 
Ch. 9. Starting a business -- 
Ch. 10. Financing a start-up -- 
Ch. 11. Expanding into Europe -- 
Ch. 12. Presenting your business idea -- 
Pt. 4. Business abroad -- 
Ch. 13. Arranging business travel -- 
Ch. 14. Business conferences -- 
Ch. 15. Business meetings -- 
Ch. 16. Spending the sales budget -- 
Pt. 5. Change --
Ch. 17. Social media and business -- 
Ch. 18. Business and the environment --
Ch. 19. A staff survey -- 
Ch. 20. Offshoring and outsourcing -- 
Pt. 6. Customer relations -- 
Ch. 21. Customer satisfaction and loyalty -- 
Ch. 22. Communication with customers -- 
Ch. 23. Corresponding with customers -- 
Ch. 24. Business across cultures
N2  - Business Benchmark Second edition is the official Cambridge English preparation course for Cambridge English: Business Preliminary, Vantage and Higher (also known as BEC), and BULATS.
A pacy, topic-based course with comprehensive coverage of language and skills for business, it motivates and engages both professionals and students preparing for working life.
The Business Vantage Student's Book contains authentic listening and reading materials, including interviews with business people, providing models for up-to-date business language.
Grammar and vocabulary exercises train students to avoid common mistakes, identified using Cambridge's unique collection of real exam candidates' answers
ER  -