Misbehaving : the making of behavioral economics / Richard H. Thaler.

By:

Thaler, Richard H, 1945-

Material type:

TextPublication details: New York ; London : W. W. Norton & Company, 2015.Edition: First editionDescription: xvi, 415 p. ; 21 cmISBN:

9780393352795

Subject(s):

Economics -- Psychological aspects

DDC classification:

330.01

Contents:

Pt. 1. Beginnings: 1970-78 -- Ch. 1. Supposedly irrelevant factors -- Ch. 2. The endowment effect -- Ch. 3. The list -- Ch. 4. Value theory -- Ch. 5. California dreamin' -- Ch. 6. The gauntlet -- Pt. 2. Mental accounting: 1979-85 -- Ch. 7. Bargains and rip-offs -- Ch. 8. Sunk costs -- Ch. 9. Buckets and budgets -- Ch. 10. At the poker table -- Pt. 3. Self-control: 1975-88 -- Ch. 11. Willpower? No problem -- Ch. 12. The planner and the doer -- Ch. 13. Misbehaving in the real world -- Pt. 4. Working with Danny: 1984-85 -- Ch. 14. What seems fair? -- Ch. 15. Fairness games -- Ch. 16. Mugs -- Pt. 5. Engaging with the economics profession: 1986-94 -- Ch. 17. The debate begins -- Ch. 18. Anomalies -- Ch. 19. Forming a team -- Ch. 20. Narrow framing on the upper east side -- Pt. 6. Finance: 1983- 2003 -- Ch. 21. The beauty contest -- Ch. 22. Does the stock market overact? -- Ch. 23. The reaction to overreaction -- Ch. 24. The price is not right -- Ch. 25. The battle of closed-end funds -- Ch. 26. Fruit flies, icebergs, and negative stock prices -- Pt. 7. Welcome to Chicago: 1995-present -- Ch. 27. Law schooling -- Ch. 28. The offices -- Ch. 29. Football -- Ch. 30. Game shows -- Pt. 8. Helping out: 2004-present -- Ch. 31. Save more tomorrow -- Ch. 32. Going public -- Ch. 33. Nudging in the U.K. -- Conclusion: What is next?

Summary: From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions. Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber. When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	330.01 THA mis (Browse shelf(Opens below))	Available	11235

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Previous	330 VON hum v. 4 Human action :	330.01 JUS int Introduction to behavioral economics :	330.01 JUS int Introduction to behavioral economics :	330.01 THA mis Misbehaving :	330.01 THA nud Nudge :	330.12 DUM cri The crisis of neoliberalism :	330.12 GRA hyp Hypercapitalism :	Next

Includes bibliographical references and index.

Pt. 1. Beginnings: 1970-78 --
Ch. 1. Supposedly irrelevant factors --
Ch. 2. The endowment effect --
Ch. 3. The list --
Ch. 4. Value theory --
Ch. 5. California dreamin' --
Ch. 6. The gauntlet --
Pt. 2. Mental accounting: 1979-85 --
Ch. 7. Bargains and rip-offs --
Ch. 8. Sunk costs --
Ch. 9. Buckets and budgets --
Ch. 10. At the poker table --
Pt. 3. Self-control: 1975-88 --
Ch. 11. Willpower? No problem --
Ch. 12. The planner and the doer --
Ch. 13. Misbehaving in the real world --
Pt. 4. Working with Danny: 1984-85 --
Ch. 14. What seems fair? --
Ch. 15. Fairness games --
Ch. 16. Mugs --
Pt. 5. Engaging with the economics profession: 1986-94 --
Ch. 17. The debate begins --
Ch. 18. Anomalies --
Ch. 19. Forming a team --
Ch. 20. Narrow framing on the upper east side --
Pt. 6. Finance: 1983- 2003 --
Ch. 21. The beauty contest --
Ch. 22. Does the stock market overact? --
Ch. 23. The reaction to overreaction --
Ch. 24. The price is not right --
Ch. 25. The battle of closed-end funds --
Ch. 26. Fruit flies, icebergs, and negative stock prices --
Pt. 7. Welcome to Chicago: 1995-present --
Ch. 27. Law schooling --
Ch. 28. The offices --
Ch. 29. Football --
Ch. 30. Game shows --
Pt. 8. Helping out: 2004-present --
Ch. 31. Save more tomorrow --
Ch. 32. Going public --
Ch. 33. Nudging in the U.K. --
Conclusion: What is next?

From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions.

Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.

Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber.

When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.

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