Creativity at work : developing the right practices to make innovation happen / Jeff DeGraff and Katherine A. Lawrence.

By:

DeGraff, Jeffrey Thomas

Contributor(s):

Lawrence, Katherine A, 1968-

Material type:

TextSeries: University of Michigan Business School Management SeriesPublication details: San Francisco : Jossey-Bass, A Wiley Company, 2002.Edition: 1st edDescription: xviii, 220 p. : ill. b&w ; 24 cmISBN:

0787957259

Subject(s):

DDC classification:

658.4063

Contents:

Pt. 1. The creativity map: discovering your best practices for creativity at work -- Pt. 2. Assessing your creativity situation: mapping where you are and where you need to go -- Pt. 3. Imagine practices: breakthrough creativity through jump- starting and forecasting -- Pt. 4. Invest practices: profitable creativity through partnering and portfolios -- Pt.5. Improve practices: incremental creativity through modular design and development and process improvement systems -- Pt. 6. Incubate practices: sustainable creativity through talent scouting and ideas spaces -- Pt. 7. Putting it together: guiding, managing, and integrating creativity.

Summary: Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to: Understand the creative preferences of organizations, departments, workgroups, and individuals; Identify and compare the different creativity profiles that describe specific purposes, practices, and people Produce the desired results by developing the right practices; Blend creativity practices to meet the complex needs that characterize most work situations o Develop required creative abilities in a team and in oneself.

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Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.4063 DEG cre (Browse shelf(Opens below))	Available	11166

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Pt. 1. The creativity map: discovering your best practices for creativity at work --
Pt. 2. Assessing your creativity situation: mapping where you are and where you need to go --
Pt. 3. Imagine practices: breakthrough creativity through jump- starting and forecasting --
Pt. 4. Invest practices: profitable creativity through partnering and portfolios --
Pt.5. Improve practices: incremental creativity through modular design and development and process improvement systems --
Pt. 6. Incubate practices: sustainable creativity through talent scouting and ideas spaces --
Pt. 7. Putting it together: guiding, managing, and integrating creativity.

Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to: Understand the creative preferences of organizations, departments, workgroups, and individuals; Identify and compare the different creativity profiles that describe specific purposes, practices, and people Produce the desired results by developing the right practices; Blend creativity practices to meet the complex needs that characterize most work situations o Develop required creative abilities in a team and in oneself.

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