Visual culture / Richard Howells, Joaquim Negreiros.

By:

Howells, Richard, 1956-

Contributor(s):

Negreiros, Joaquim

Material type:

TextPublication details: Cambridge ; Malden : Polity, c2012.Edition: 2nd edDescription: 346 p. : ill. b&w ; 25 cmISBN:

9780745650715

Subject(s):

DDC classification:

Contents:

Pt. 1. Theory -- 1. Iconology -- 2. Form -- 3. Art history -- 4. Ideology -- 5. Semiotics -- 6. Hemeneutics -- Pt. 2. Media -- 7. Fine art -- 8. Photography -- 9. Film -- 10. Television -- 11. New Media.

Summary: This book is about visual literacy, exploring how meaning is both made and transmitted in an increasingly visual world. It is designed to introduce the analysis of all kinds of visual text, whether drawings, paintings, photographs, films, advertisements, television or new media forms. It moves through differing theoretical approaches to visual analysis, and including iconology, form, art history, ideology, semiotics and hermeneutics. It also offers a shift from a theoretical to a medium based approach and comprises chapters on fine art, photography, film, television and new media. Providing an underlying theme about the complex relationship between visual culture and reality.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	701 HOW vis (Browse shelf(Opens below))	Available	10556

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Previous	700.9 GAY mod Modernism :	701 BEN wor The work of art in the age of mechanical reproduction /	701 BER way Ways of seeing /	701 HOW vis Visual culture /	701 MIR int An introduction to visual culture /	701 SHE des Design elements :	709 ART art Art :	Next

Includes bibliographical references and index.

Pt. 1. Theory --
1. Iconology --
2. Form --
3. Art history --
4. Ideology --
5. Semiotics --
6. Hemeneutics --
Pt. 2. Media --
7. Fine art --
8. Photography --
9. Film --
10. Television --
11. New Media.

This book is about visual literacy, exploring how meaning is both made and transmitted in an increasingly visual world. It is designed to introduce the analysis of all kinds of visual text, whether drawings, paintings, photographs, films, advertisements, television or new media forms. It moves through differing theoretical approaches to visual analysis, and including iconology, form, art history, ideology, semiotics and hermeneutics. It also offers a shift from a theoretical to a medium based approach and comprises chapters on fine art, photography, film, television and new media. Providing an underlying theme about the complex relationship between visual culture and reality.

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