Buy-ology : truth and lies about why we buy / Martin Lindstrom ; [foreword by Paco Underhill].

By:

Lindström, Martin

Material type:

TextPublication details: New York : Crown Business, 2010.Description: 254 p. ; 21 cmISBN:

9780385523899

Subject(s):

DDC classification:

658.8

Contents:

1. A rush of blood to the head -- 2. This must be the place -- 3. I'll have what she's having -- 4. I can't see clearly now -- 5. Do you believe in magic? -- 6. I say a little prayer -- 7. Why did I choose you? -- 8. A sense of wonder -- 9. And the answer is... -- 10. Let's spend the night together -- 11. Brand new day: the future of marketing and advertising -- 12. Conclusion: good times, bad times.

Summary: How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.8 LIN buy (Browse shelf(Opens below))	Available	10436

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Previous	658.8 KOT pri 2089 Principles of marketing	658.8 LAR seo SEO :	658.8 LAU e-c E-commerce :	658.8 LIN buy Buy-ology :	658.8 PAL int Introduction to marketing :	658.8 PAL pri Principles of services marketing /	658.8 PAR pla Platform revolution :	Next

Includes bibliographical references and index.

1. A rush of blood to the head --
2. This must be the place --
3. I'll have what she's having --
4. I can't see clearly now --
5. Do you believe in magic? --
6. I say a little prayer --
7. Why did I choose you? --
8. A sense of wonder --
9. And the answer is... --
10. Let's spend the night together --
11. Brand new day: the future of marketing and advertising --
12. Conclusion: good times, bad times.

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?

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