Hospitality marketing : principles and practices / Dogan Gursoy, Francis Buttle and David Bowie.

By:

Gursoy, Dogan [author.]

Contributor(s):

Material type:

TextPublisher: London : Routledge/Taylor & Francis Group, 2023Edition: Fourth editionDescription: xvi, 402 pages ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781032030364
9781032030265

Subject(s):

Additional physical formats: Online version:: Hospitality marketingDDC classification:

647.940688 23/eng/20220611

LOC classification:

TX911.3.M3 B69 2023

Summary: "Hospitality Marketing 4e is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning"-- Provided by publisher.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	647.940688 GUR hos (Browse shelf(Opens below))	Available	12343

Includes bibliographical references and index.

"Hospitality Marketing 4e is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning"-- Provided by publisher.

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