Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis Chadwick.

By:

Chaffey, Dave, 1963- [author.]

Contributor(s):

Chadwick, Fiona [author.]

Material type:

TextPublisher: Hoboken, NJ : Pearson, [2022]Edition: Eighth EditionDescription: pages cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781292400969

Subject(s):

Additional physical formats: Online version:: Strategy, implementation and practiceDDC classification:

658.8/72 23/eng/20211207

LOC classification:

HF5415.1265 .C455 2022

Summary: "Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"-- Provided by publisher.

List(s) this item appears in: BA40097O: Principles of Digital and Social Media Marketing Advertising | BA50079O: Marketing Campaign Planning | BA60069O: Marketing CRM

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.872 CHA dig (Browse shelf(Opens below))	Available	12368

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Previous	658.872 AAK dra The dragonfly effect	658.872 ATH soc Social media strategy :	658.872 BAK soc Social Media Marketing: A Strategic Approach	658.872 CHA dig Digital marketing :	658.872 CHA dig 2015 Digital marketing excellence :	658.872 DIG dig Digital and social media marketing :	658.872 QUE soc Social media strategy :	Next

Includes bibliographical references and index.

"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"-- Provided by publisher.

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