Sport, media and society / Eileen Kennedy and Laura Hills.

By:

Kennedy, Eileen [author]

Contributor(s):

Hills, Laura [author]

Material type:

TextPublisher: Oxford ; New York : Berg, 2009Edition: English editionDescription: ix, 205 pages : illustrations b&w ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781845206871 (paper)
9781845206864 (cloth)

Subject(s):

DDC classification:

306.483

Contents:

Introduction: Interacting with Media Sport -- Ch. 1. Analysing Media Sport -- Ch. 2. Sport on Film -- Ch. 3. Televised Spot -- Ch. 4. Sport on Film -- Ch. 5. Sport and Magazines -- Ch. 6. Sport in Advertising -- Ch. 7. Sport, Media Spotscapes: Branding and the Internet -- Ch. 9. Making Connection: Wimbledon; Media and Society.

Summary: Sport is an integral component of today's media, from prime-time television to interactive websites. This book is a theoretical and methodological guide to analysing sport in its diverse mediated forms. Students of media sport are taken through techniques of analysis for film, TV, newspapers, magazines, advertisements, spaces such as stadia and museums, and the internet. The ambiguous and shifting cultural politics of sport are explored through original, researched case studies, drawn from across the UK, USA and beyond. The book encourages students to engage critically with their own experience of media sport and to develop an independent approach to analysis. As such, it will be an essential purchase for all students of media and sports studies students.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	306.483 KEN spo (Browse shelf(Opens below))	Available	12187

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Includes bibliographical references and index.

Introduction: Interacting with Media Sport --
Ch. 1. Analysing Media Sport --
Ch. 2. Sport on Film --
Ch. 3. Televised Spot --
Ch. 4. Sport on Film --
Ch. 5. Sport and Magazines --
Ch. 6. Sport in Advertising --
Ch. 7. Sport, Media Spotscapes: Branding and the Internet --
Ch. 9. Making Connection: Wimbledon; Media and Society.

Sport is an integral component of today's media, from prime-time television to interactive websites. This book is a theoretical and methodological guide to analysing sport in its diverse mediated forms. Students of media sport are taken through techniques of analysis for film, TV, newspapers, magazines, advertisements, spaces such as stadia and museums, and the internet. The ambiguous and shifting cultural politics of sport are explored through original, researched case studies, drawn from across the UK, USA and beyond. The book encourages students to engage critically with their own experience of media sport and to develop an independent approach to analysis. As such, it will be an essential purchase for all students of media and sports studies students.

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