Public opinion [electronic resource] / Vincent Price.
Material type:
TextSeries: Communication concepts ; 1057-7440 ;Publication details: Newbury Park, etc. : SAGE, 1992.Description: 1 online resource (viii, 112 p.)Content type: - text
- 9781452246154
- 080394022X
- 303.38
| Item type | Current library | Call number | Status | Notes | Barcode | |
|---|---|---|---|---|---|---|
Electronic resources
|
Marbella International University Centre | 303.38 PRI pub (Browse shelf(Opens below)) | Available | E-book | EBC997126 |
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| 303.375 WEL pro Propaganda : | 303.38 LEW pub Constructing public opinion : | 303.38 NOE spi The spiral of silence : | 303.38 PRI pub Public opinion | 303.38 PUB pub Public opinion, the press, and public policy / | 303.38 PUB pub Public opinion / | 303.380723 SAG sag The SAGE handbook of public opinion research |
Includes bibliographical references and index.
Ch. 1. Introduction --
Ch. 2. Problems of Public Opinion --
Ch. 3. Conceptualizing the Public --
Ch. 4. Conceptualizing Opinions --
Ch. 5. Conceptualizing Public Opinion Processes.
Public opinion - is it a simple aggregation of individual views, or is it some kind of collective-level, emergent product of debate? What is the role of public opinion in popular government? How do the mass media shape public opinion or link it with governmental decision-making? This book explores such questions by tracing the historical development and application of the concept of public opinion.
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