Switch : how to change things when change is hard / Chip Heath and Dan Heath.

By:

Heath, Chip

Contributor(s):

Heath, Dan, 1973- [aut]

Material type:

TextPublication details: New York : Random House Business Books, 2011.Description: 305 p. ; 22 cmContent type:

text

ISBN:

9781847940322

Subject(s):

Change (Psychology)

DDC classification:

155.24

Contents:

Ch. 1. Three surprises about change -- Direct the rider -- Ch. 2. Find the bright spots -- Ch. 3. Script the critical moves -- Ch. 4. Point to the destination -- Motivate the elephant -- Ch. 5. Find the feeling -- Ch. 6. Shrink the change -- Ch. 7. Grow your people -- Shape the path -- Ch. 8. Tweak the environment -- Ch. 9. Build habits -- Ch. 10. Rally the herd -- Ch. 11. Keep the switch going -- How to make a switch -- Overcoming obstacles -- Next steps.

Summary: We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	155.24 HEA swi (Browse shelf(Opens below))	Available	11695

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Previous	155.2 MAY per Personal intelligence :	155.2 SCH the Theories of personality /	155.23 CAI qui Quiet :	155.24 HEA swi Switch :	155.24 JOH who Who moved my cheese? :	155.24 KEG in In over our heads :	155.4 BOW att v. 1 Attachment and loss.	Next

Includes bibliographical references and index.

Ch. 1. Three surprises about change --
Direct the rider --
Ch. 2. Find the bright spots --
Ch. 3. Script the critical moves --
Ch. 4. Point to the destination --
Motivate the elephant --
Ch. 5. Find the feeling --
Ch. 6. Shrink the change --
Ch. 7. Grow your people --
Shape the path --
Ch. 8. Tweak the environment --
Ch. 9. Build habits --
Ch. 10. Rally the herd --
Ch. 11. Keep the switch going --
How to make a switch --
Overcoming obstacles --
Next steps.

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

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