Matchmakers : the new economics of platform businesses / David S. Evans and Richard Schmalensee.

By:

Evans, David S. (David Sparks), 1954-

Contributor(s):

Schmalensee, Richard [aut]

Material type:

TextPublication details: Boston : Harvard Business Review Press, 2016.Description: 256 p. : ill. b&wContent type:

text

ISBN:

9781633691728

Subject(s):

Multi-sided platform businesses

DDC classification:

338.7

Contents:

Pt. 1. Economics and technologies -- Ch. 1. A table for four at eight -- Ch. 2. The "grab all the eyeballs" fallacy -- Ch. 3. Turbocharging -- Pt. 2. The building, igniting and operating matchmakers -- Ch. 4. Friction fighters -- Ch. 5. Ignite or fizzle -- Ch. 6. Long haul -- Ch. 7. Beyond the castle walls -- Ch. 8. Interior design -- Ch. 9. Fakesters and fraudsters -- Ch. 10. Fizzle or sizzle -- Pt. 3. Creation, destruction, and transformation -- Ch. 11. Moving money -- Ch. 12. Gone missing -- Ch. 13. Slower and faster than you think.

Summary: Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders. Although matchmakers have been around for millennia, they're becoming more and more popular – and profitable – due to dramatic advances in technology, and a lot of companies that have managed to crack the code of this business model have become today's power brokers. Don't let the flashy successes fool you, though. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who’ve consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success. Whether you’re an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and Matchmakers – rich with stories from platform winners and losers – is the one book you’ll need in order to navigate this appealing but confusing world.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	338.7 EVA mat (Browse shelf(Opens below))	Available	11531

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Previous	338.5 HAY bus v. 2 Business cycles /	338.501 SPU the The theory of the firm :	338.6 END end The endurance of family businesses :	338.7 EVA mat Matchmakers :	338.7 GUA bus The business environment of Europe :	338.9 BAR why Why cooperate? :	338.9 HIT glo Global issues :	Next

Includes index

Pt. 1. Economics and technologies --
Ch. 1. A table for four at eight --
Ch. 2. The "grab all the eyeballs" fallacy --
Ch. 3. Turbocharging --
Pt. 2. The building, igniting and operating matchmakers --
Ch. 4. Friction fighters --
Ch. 5. Ignite or fizzle --
Ch. 6. Long haul --
Ch. 7. Beyond the castle walls --
Ch. 8. Interior design --
Ch. 9. Fakesters and fraudsters --
Ch. 10. Fizzle or sizzle --
Pt. 3. Creation, destruction, and transformation --
Ch. 11. Moving money --
Ch. 12. Gone missing --
Ch. 13. Slower and faster than you think.

Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders. Although matchmakers have been around for millennia, they're becoming more and more popular – and profitable – due to dramatic advances in technology, and a lot of companies that have managed to crack the code of this business model have become today's power brokers.

Don't let the flashy successes fool you, though. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails.

In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who’ve consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success.

Whether you’re an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and Matchmakers – rich with stories from platform winners and losers – is the one book you’ll need in order to navigate this appealing but confusing world.

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