"Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California."

Includes bibliographical references and index.

Introduction -- Ch. 1. Rethinking Public Diplomacy / Nancy Snow -- Ch. 2. Public Diplomacy and Strategic Communication / Philip M. Taylor -- Pt. 1. The Context of Public Diplomacy -- Ch. 3. Public Diplomacy: The Evolution of a Phrase / Nicholas Cull -- Ch. 4. Public Diplomacy as Loss of World Authority / Michael Vlahos -- Ch. 5. Public Opinion and Power / Ali Wyne -- Ch. 6. Exchange Programs and Public Diplomacy / Giles Scott-Smith -- Ch. 7. Arts Diplomacy: The Neglected Aspect of Cultural Diplomacy / John Brown -- Pt. 2. Public Diplomacy Applications -- Ch. 8. Operationalizing Public Diplomacy / Matt Armstrong -- Ch. 9. Between "Take-offs" and "Crash Landings": Situational Aspects of Public Diplomacy / John Robert Kelley -- Ch. 10. Mapping Out a Spectrum of Public Diplomacy Initiatives: Informational and Relational Frameworks / R.S. Zaharna -- Ch. 11. The Nexus of U.S. Public Diplomacy and Citizen Diplomacy / Sherry Mueller -- Pt. 3. Public Diplomacy Management: Image, Influence and Persuasion -- Ch. 12. Public Diplomacy in International Conflicts: A Social Influence Analysis / Anthony Pratkanis -- Ch. 13. Credibility and Public Diplomacy / Robert Gass and John Seiter -- Ch. 14. The Culture Variable in the Influence Equation / Kelton Rhoads -- Ch. 15. Military Psychological Operations as Public Diplomacy / Mark Kilbane -- Pt. 4. State and Non-State Actors in Public Diplomacy -- Ch. 16. American Business and Its Role in Public Diplomacy / Keith Reinhard -- Ch. 17. The Public Diplomat: A First Person Account / Peter Kovach. Ch. 18. The Case for Localized Public Diplomacy / William P. Kiehl -- Ch. 19. The Distinction Between Public Affairs and Public Diplomacy / Ken S. Heller and Liza M. Persson -- Ch. 20. Valuing Exchange of Persons in Public Diplomacy / Nancy Snow -- Pt. 5. Global Approaches to Public Diplomacy -- Ch. 21. Four Seasons in One Day: The Crowded House of Public Diplomacy in the UK / Ali Fisher -- Ch. 22. German Public Diplomacy: The Dialogue of Cultures / Oliver Zöllner -- Ch. 23. Origin and Development of Japan's Public Diplomacy / Tadashi Ogawa -- Ch. 24. China Talks Back: Public Diplomacy and Soft Power for the Chinese Century / Gary Rawnsley -- Ch. 25. Central and Eastern European Public Diplomacy: A Transitional Perspective on National Reputation Management / Gyorgy Szondi -- Ch. 26. Australian Public Diplomacy / Naren Chitty -- Pt. 6. Advancing Public Diplomacy Studies -- Ch. 27. How Globalization Became U.S. Public Diplomacy at the End of the Cold War / Joseph Duffey -- Ch. 28. Ethics and Social Issues in Public Diplomacy / Richard Nelson and Foad Izadi -- Ch. 29. Noopolitik: A New Paradigm for Public Diplomacy / David Ronfeldt and John Arquilla.

The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries.