Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 492
003 - CONTROL NUMBER IDENTIFIER
- control field: MIUC
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20181023170747.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 041014i| anannbabn |b ana
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
- LC control number: sh 85001211
040 ## - CATALOGING SOURCE
- Original cataloging agency: DLC
- Transcribing agency: DLC
- Modifying agency: DLC
053 #0 - LC CLASSIFICATION NUMBER
- Classification number element--single number or beginning number of span: HD59.3
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Advocacy advertising
450 ## - SEE FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Corporate advocacy advertising
550 ## - SEE ALSO FROM TRACING--TOPICAL TERM
- Control subfield: g
- Topical term or geographic name entry element: Advertising
550 ## - SEE ALSO FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Corporate speech
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: Sethi, S.P. Kaiser Aluminum and Chemical Corporation, Oakland, California : use of advocacy advertising to counteract alleged inaccuracies and bias in news reporting, and to seek access to broadcast media, c1982.
670 ## - SOURCE DATA FOUND
- Source citation: BPI
- Information found: ("Advocacy advertising")
670 ## - SOURCE DATA FOUND
- Source citation: Hennepin
- Information found: ("Corporate advocacy advertising")
680 ## - PUBLIC GENERAL NOTE
- Explanatory text: Here are entered works on corporate or institutional advertising which addresses specific, sometimes controversial, issues that the organizations consider important to themselves, to their image, or to the nation as a whole.