Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 3422

003 - CONTROL NUMBER IDENTIFIER

• control field: MIUC

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20200305105734.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 970214n| acannaab| |n aaa c

010 ## - LIBRARY OF CONGRESS CONTROL NUMBER

• LC control number: no 97009860

035 ## - SYSTEM CONTROL NUMBER

• System control number: (OCoLC)oca04271554

040 ## - CATALOGING SOURCE

• Original cataloging agency: TNJ
• Transcribing agency: TNJ

100 10 - HEADING--PERSONAL NAME

• Personal name: Gilly, Mary C.

670 ## - SOURCE DATA FOUND

• Source citation: Advertising's second audience, c1996:
• Information found: t.p. (Mary C. Gilly) report summary (associate prof. of marketing at the Grad. Sch. of Management, Univ. of Calif., Irvine)