Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 3351

003 - CONTROL NUMBER IDENTIFIER

• control field: MIUC

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20200302125803.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 050114n| acannaabn |a aaa

010 ## - LIBRARY OF CONGRESS CONTROL NUMBER

• LC control number: n 2005003133

040 ## - CATALOGING SOURCE

• Original cataloging agency: DLC
• Language of cataloging: eng
• Transcribing agency: DLC
• Modifying agency: DLC

100 1# - HEADING--PERSONAL NAME

• Personal name: Du Plessis, Erik

400 1# - SEE FROM TRACING--PERSONAL NAME

• Personal name: Plessis, Erik du

670 ## - SOURCE DATA FOUND

• Source citation: Du Plessis, Erik. The advertised mind, 2005:
• Information found: CIP t.p. (Erik du Plessis) bk. jkt. (CEO of Millward Brown South Africa, a marketing research firm; formerly ran his own company, Impact, in South Africa)