Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 3334

003 - CONTROL NUMBER IDENTIFIER

• control field: MIUC

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20200227104133.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 010912n| azannaabn |n aaa c

010 ## - LIBRARY OF CONGRESS CONTROL NUMBER

• LC control number: no2001072785

035 ## - SYSTEM CONTROL NUMBER

• System control number: (OCoLC)oca05580158

040 ## - CATALOGING SOURCE

• Original cataloging agency: TNJ
• Language of cataloging: eng
• Description conventions: rda
• Transcribing agency: TNJ
• Modifying agency: DLC

100 1# - HEADING--PERSONAL NAME

• Personal name: MacRury, Iain

670 ## - SOURCE DATA FOUND

• Source citation: The dynamics of advertising, c2000:
• Information found: t.p. (Iain MacRury) p. 4 of cover (Lecturer in Psycho-Social Studies in the Dept. of Human Relations, Univ. of East London)

670 ## - SOURCE DATA FOUND

• Source citation: The advertising handbook, 2018:
• Information found: eCIP t.p. (Iain MacRury) data view screen (Professor of Media and Communication and Deputy Dean Research and Professional Practice at Bournemouth University, UK)