Bass, F. M. An experimental study ... 1971.

Marketing metrics and financial performance, c2006: t.p. (Donald R. Lehmann) p. 75 (B.S. degree in mathematics from Union College, Schenectady, NY, and an M.S.I.A. and Ph.D. from the Krannert Graduate School of Management, Purdue Univ.)

Information from 678 converted Dec. 18, 2014 (asst. prof., Grad. School of Business, Columbia Univ.)