The practice of market research : (Record no. 976)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02593nam a2200241 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191029091610.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161003s2013 enka 001 | eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273773115 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2487 |
| Personal name | McGivern, Yvonne |
| 952 ## - Items | |
| Itemnumber | 1283 |
| 245 14 - TITLE STATEMENT | |
| Title | The practice of market research : |
| Remainder of title | an introduction / |
| Statement of responsibility, etc. | Yvonne McGivern. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, etc. : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv, 572 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Introduction market and social research -- <br/>Ch. 1. The practice of market research -- <br/>Ch. 2. Types of research -- <br/>Pt. 2. Getting started -- <br/>Ch. 3. Defining the research problem -- <br/>Ch. 4. Writing a research brief -- <br/>Ch. 5. Secondary research -- <br/>Ch. 6. Qualitative research -- <br/>Ch. 7. Quantitative research -- <br/>Ch. 8. Sampling -- <br/>Ch. 9. Designing questionnaires -- <br/>Ch. 10. Writing a research proposal -- <br/>Ch. 11. Doing qualitative research -- <br/>Pt. 3. Getting on and finishing off -- <br/>Ch. 12. Managing a research project -- <br/>Ch. 13. Analysing qualitative data -- <br/>Ch. 14. Understanding qualitative data -- <br/>Ch. 15. Analysing quantitative data -- <br/>Ch. 16. Communicating and reviewing the findings. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Linked to the professional body MRS (the Market Research Society) and with plenty of real-life examples from big-name companies such as McDonalds and Levis as well as governments and charities, the author's depth of insight and experience of the real world of market research is evident throughout this book. The book offers: <br/>- A well-rounded overview of market research * Strong coverage of both qualitative and quantitative aspects of market research, including research design, sampling, qualitative data analysis and research ethics * Valuable insight into the day-to-day tasks of a researcher <br/>- Guidance and examples on everything from writing a proposal and creating a project timetable to preparing a report and giving a presentation. <br/>This book is an ideal companion to any student's market research course or research project and an indispensable guidebook with a long shelf-life for market research practitioners and people in the industry. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 284 |
| Topical term or geographic name entry element | Marketing research |
| General subdivision | Methodology |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 62 |
| Topical term or geographic name entry element | Social sciences |
| General subdivision | Research |
| -- | Methodology |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 19/09/2018 | 4 | 3 | 658.83 MCG pra 976 | 14/06/2022 | 08/02/2022 | 19/09/2018 | Books |