Market research in practice : (Record no. 938)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03584nam a2200289 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191022134110.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160921s2016 enka 001 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749475857 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 952 ## - Items | |
| Itemnumber | 1243 |
| 245 10 - TITLE STATEMENT | |
| Title | Market research in practice : |
| Remainder of title | an introduction to gaining greater market insight / |
| Statement of responsibility, etc. | Paul Hague, Matthew Harrison, Julia Cupman and Oliver Truman. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London, etc. : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 382 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 25 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Market research in practice series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Planning a market research study -- <br/>Ch. 1. Introduction -- <br/>Ch. 2. Market research design -- <br/>Ch. 3. Uses of market research -- <br/>Pt. 2. Qualitative research -- <br/>Ch. 4. Qualitative research -- <br/>Ch. 5. Desk research -- <br/>Ch. 6. Focus group -- <br/>Ch. 7. Depth interviewing -- <br/>Ch. 8. Observation and ethnography -- <br/>Pt. 3. Quantitative research -- <br/>Ch. 9. Quantitative research -- <br/>Ch. 10. Sampling and statistics -- <br/>Ch. 11. Questionnaire design -- <br/>Ch. 12. Face-to-face interviewing -- <br/>Ch. 13. Telephone interviewing -- <br/>Ch. 14. Self-completion questionnaries -- <br/>Ch. 15. Online surveys -- <br/>Ch. 16. Data analysis -- <br/>Ch. 17. Using market research to segment markets -- <br/>Ch. 18. Using market research to improve a brand position -- <br/>Ch. 19. Using market research to improve customer satisfaction and loyalty -- <br/>Ch. 20. Using market research to achieve optimum pricing -- <br/>Ch. 21. Using market research to enter a new market -- <br/>Ch. 22. Using market research to test advertising effectiveness -- <br/>Ch. 23. Using market research to launch a new product -- <br/>Ch. 24. Reporting --<br/>Pt. 5. The market research industry -- <br/>Ch. 25. International market research -- <br/>Ch. 26. Research trends -- <br/>Ch. 27. Ethics in market research. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analysing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. <br/><br/>This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 579 |
| Topical term or geographic name entry element | Marketing research |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 284 |
| Topical term or geographic name entry element | Marketing research |
| General subdivision | Methodology |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 2403 |
| Personal name | Hague, Paul N. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 2404 |
| Personal name | Harrison, Matthew |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 2405 |
| Personal name | Cupman, Julia |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 2406 |
| Personal name | Truman, Oliver |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 18/09/2018 | 7 | 2 | 658.83 MAR mar 938 | 02/11/2022 | 17/10/2022 | 18/09/2018 | Books |