Marketing management / (Record no. 925)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03074nam a2200241 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191018114518.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160915s2016 enka|||| ||| 001 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292092621 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 38 |
| Personal name | Kotler, Philip |
| 952 ## - Items | |
| Itemnumber | 1229 |
| 952 ## - Items | |
| Itemnumber | 1230 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | Philip Kotler, Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th global edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, etc. : |
| Name of publisher, distributor, etc. | Person, |
| Date of publication, distribution, etc. | c2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 714, 14, 58, 10, 36 p. : |
| Other physical details | ill. col. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt 1. Understanding Marketing Management -- <br/>Ch. 1. Defining Marketing for the New Realities -- <br/>Ch. 2. Developing Marketing Strategies and Plans -- <br/>Pt. 2. Capturing Marketing Insights -- <br/>Ch. 3. Collecting Information and Forecasting Demand -- <br/>Ch. 4. Conducting Marketing Research -- <br/>Pt. 3. Connecting with Customers -- <br/>Ch. 5. Creating Long-term Loyalty Relationships -- <br/>Ch. 6. Analyzing Consumer Markets -- <br/>Ch. 7. Analyzing Business Markets -- <br/>Ch. 8. Tapping into Global Markets -- <br/>Pt. 4. Building Strong Brands -- <br/>Ch. 9. Identifying Market Segments and Targets -- <br/>Ch. 10. Crafting the Brand Positioning -- <br/>Ch. 11. Creating Brand Equity -- <br/>Ch. 12. Meeting Competition and Driving Growth -- <br/>Pt 5. Shaping the Market Offerings -- <br/>Ch. 13. Setting Product Strategy -- <br/>Ch. 14. Designing and Managing Services -- <br/>Ch. 15. Introducing New Market Offerings -- <br/>Ch. 16. Developing Pricing Strategies and Programs -- <br/>Pt. 6. Delivering Value -- <br/>Ch. 17. Designing and Managing Integrated Marketing Channels -- <br/>Ch. 18. Managing Retailing, Wholesaling, and Logistics -- <br/>Pt. 7. Communicating Value -- <br/>Ch. 19. Designing and Managing Integrated Marketing Communications -- <br/>Ch. 20. Managing Digital Communications: Online, Social Media and Mobile Marketing -- <br/>Ch. 21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations -- <br/>Ch. 22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling -- <br/>Pt. 8. Managing the Marketing Organization -- <br/>Ch. 23. Conducting Marketing Responsibly for Long-Term Success. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The gold standard for today’s marketing management student.<br/><br/>Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.<br/><br/>The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.<br/><br/>The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 36 |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 2375 |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Copy number | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 18/09/2018 | 658.8 KOT mar | 18/09/2018 | 1 | 18/09/2018 | Books | ||||||
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 18/09/2018 | 1 | 658.8 KOT mar | 16/02/2022 | 2 | 18/09/2018 | Books | 08/02/2022 |