Mass communication theories : (Record no. 717)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02407nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190624105614.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160302t2010 mau b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780205331727 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2035 |
| Personal name | DeFleur, Melvin L. |
| Dates associated with a name | 1923-2017 |
| Fuller form of name | (Melvin Lawrence), |
| 952 ## - Items | |
| Itemnumber | 995 |
| 245 10 - TITLE STATEMENT | |
| Title | Mass communication theories : |
| Remainder of title | explaining origins, processes, and effects / |
| Statement of responsibility, etc. | Melvin L. DeFleur. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, etc. : |
| Name of publisher, distributor, etc. | Allyn & Bacon, |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 358 p. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Shaping the American Mass Media: A Brief Overview -- <br/>Ch. 2. Introduction to the Origins, Nature and Uses of Theories -- <br/>Ch. 3. The Scientific Method and the Social Construction of Reality -- <br/>Ch. 4. Public Opinion as Shaped by the Press: The Contribution of Political Science -- <br/>Ch. 5. Cognitive Processing: The Contributions of Psychology to Mass Communication Theory -- <br/>Ch. 6. The Concept of Mass Society as a Contributions of Sociology to Media Studies -- <br/>Ch. 7. James Bryce's 19th Century Theory of Public Opinion and the Press -- <br/>Ch. 8. Walter Lippmann's 1920s Theory of Unintentional -- <br/>Ch. 9. The "Magic Bullet" Theory of Uniform Effects -- <br/>Ch. 10. A selective and Limited Influences Theory -- <br/>Ch. 11. Gatekeeping Theory -- <br/>Ch. 12. Agenda-Setting Theory -- <br/>Ch. 13. The Two-Steps Flow of Communication Theory -- <br/>Ch. 14. Uses for Gratifications Theory -- <br/>Ch. 15. Media Information Utility Theory -- <br/>Ch. 16. Modeling Theory -- <br/>Ch. 17. Social Expectations Theory -- <br/>Ch. 18. Media-Influenced Diffusion of Innovation Theory -- <br/>Ch. 19. A Theory of Audience and Media Dependency on Popular Culture -- <br/>Ch. 20. The Creeping Cycle of Desensitization Theory -- <br/>Ch. 21. Critical Cultural Perspectives: Interpretations of Media Influences on Individuals and society -- <br/>Ch. 22. Cultural Imperialism Theory -- <br/>Ch. 23. Collateral Media Instruction Theory -- <br/>Ch. 24. Other Formulations and Concepts. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 135 |
| Topical term or geographic name entry element | Mass media |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 06/07/2018 | 302.23 DEF mas | 06/07/2018 | 06/07/2018 | Books |