Understanding digital marketing : (Record no. 635)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01666nam a2200265 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190618074916.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150602s2014 enk||||| |||| 001 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749471026 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1892 |
| Personal name | Ryan, Damian |
| 952 ## - Items | |
| Itemnumber | 817 |
| 245 10 - TITLE STATEMENT | |
| Title | Understanding digital marketing : |
| Remainder of title | marketing strategies for engaging the digital generation / |
| Statement of responsibility, etc. | Damian Ryan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | Philadelphia ; |
| -- | New Delhi : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | c2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 409 p. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. So you want to go digital? -- <br/>2. @first... think! -- <br/>3. The build your channel -- <br/>4. Is it working? --<br/> 5. Are customers finding you? -- <br/>6. Understanding social media. -- <br/>7. Understanding e-mail marketing -- <br/>8. Understanding mobile marketing -- <br/>9. Understanding performance marketing -- <br/>10. Understanding online public relations -- <br/>11. Understanding content marketing -- <br/>12. Convincing your boss to invest in digital marketing -- <br/>13. What's next? |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. It covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 943 |
| Topical term or geographic name entry element | Internet marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 523 |
| Topical term or geographic name entry element | Social media |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 877 |
| Topical term or geographic name entry element | Strategic planning |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 36 |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 02/07/2018 | 3 | 658.8 RYA und | 10/03/2021 | 02/03/2021 | 02/07/2018 | Books |