Islamic branding and marketing : (Record no. 603)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01940nam a2200241 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190613084755.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150514s2011 si ||||| |||| 001 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470825396 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1859 |
| Personal name | Temporal, Paul |
| 952 ## - Items | |
| Itemnumber | 777 |
| 245 10 - TITLE STATEMENT | |
| Title | Islamic branding and marketing : |
| Remainder of title | creating a global Islamic business / |
| Statement of responsibility, etc. | Paul Temporal. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 324 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Introduction -- <br/>2. Why Muslim nations need to develop strong brands -- <br/>3. An overview of Muslim markets -- <br/>4. The nature and structure of Islamic markets -- <br/>5. Building a brand strategy -- <br/>6. Opportunities in Islamic brand categories -- <br/>7. The future: opportunities in the Internet, media, and digital world -- <br/>8. Challenges facing Islamic brands -- <br/>9. Key success factors and strategies for aspiring Islamic brands -- <br/>10. Challenges and key strategies for the building and marketing of non-Muslim brands to Muslim markets -- <br/>11. Summary of power brand strategy programs for Muslim markets. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 707 |
| Topical term or geographic name entry element | Branding (Marketing) |
| Geographic subdivision | Islamic countries |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 36 |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | Islamic countries |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 109 |
| Topical term or geographic name entry element | Consumers |
| General subdivision | Psychology |
| Geographic subdivision | Islamic countries |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 02/07/2018 | 658.8 TEM isl | 02/07/2018 | 02/07/2018 | Books |