Understanding new media : (Record no. 57)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03513nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180516163558.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141126s2010 nyu||||| |||| 000 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781433111266 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 190 |
| Personal name | Logan, Robert K., |
| Dates associated with a name | 1939- |
| 952 ## - Items | |
| Itemnumber | 59 |
| 245 10 - TITLE STATEMENT | |
| Title | Understanding new media : |
| Remainder of title | extending Marshall McLuhan / |
| Statement of responsibility, etc. | Robert K. Logan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Peter Lang, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 389 p. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. "New Media" and Marshall McLuhan --<br/>Pt. 1. Methodological consideration.<br/>Ch. 2. McLuhan’s methodology.<br/>Ch. 3. Five communication ages.<br/>Ch. 4. To what extent do the "new media" confirm or contradict McLuhan’s predictions?<br/>Ch. 5. The fourteen messages of "new media".<br/>Ch. 6. The "digital economy".<br/>Ch. 7. Scaffolding and cascading technologies and media --<br/>Pt. 2. How the new media have impacted the media analyzed in understanding media (UM).<br/>Ch. 8. The spoken word: impact of "new media" on the spoken word.<br/>Ch. 9. The written word.<br/>Ch. 10. Roads and paper routes.<br/>Ch. 11. Number.<br/>Ch. 12. Clothing.<br/>Ch. 13. Housing.<br/>Ch. 14. Money.<br/>Ch. 15. Clocks.<br/>Ch. 16. The print.<br/>Ch.17. Comics.<br/>Ch. 18. The printed word sand books.<br/>Ch. 19. Wheel, bicycle, and airplane.<br/>Ch. 20. The photograph.<br/>Ch. 21. Press (Newspapers) and the news.<br/>Ch. 22. Motorcar.<br/>Ch. 23. Ads.<br/>Ch. 24. Games.<br/>Ch. 25. Telegraph.<br/>Ch. 26. The typewriter.<br/>Ch. 27. The telephone.<br/>Ch. 28. The phonograph.<br/>Ch. 29. Movies.<br/>Ch. 30. Radio.<br/>Ch. 31. Television.<br/>Ch. 32. Weapons.<br/>Ch. 33. Automation --<br/>Pt. 3. The analysis of the new media not dealt with in UM: are mass media abating in influence?<br/>Ch. 34. Hybrid or convergent technologies.<br/>Ch. 35. The multifunction printer, photocopier, scanner, and fax.<br/>Ch. 36. The cell phone.<br/>Ch. 37. The personal computer.<br/>Ch. 38. The PDA.<br/>Ch. 39. Computer software.<br/>Ch. 40. The internet.<br/>Ch. 41. Email, instant messaging (IM).<br/>Ch. 42. Bulletin boards, usenets, listservs, and chat.<br/>Ch. 43. The world wide web.<br/>Ch. 44. Blogs.<br/>Ch. 45. Search engines plus Google and libraries.<br/>Ch. 46. Video conferencing and web-based collaboration tools.<br/>Ch. 47. Virtual reality (VR) and simulations.<br/>Ch. 48. Robots, bots, and agents.<br/>Ch. 49. Artificial intelligence (AI) and expert systems.<br/>Ch. 50. "Smart tags" and dataspace.<br/>Ch. 51. Enabling technologies not dealt with in understanding media --<br/>Appendix 1. McLuhan’s methodology --<br/>Appendix 2. The emergence and evolution of the world wide web and individual web sites. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marshall McLuhan made many predictions in his seminal 1964 publication, "Understanding Media: Extensions of Man". Among them were his predictions that the Internet would become a Global Village, making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression the medium is the message. These predictions form the genesis of this work where "Understanding Media" to analyze the new media McLuhan foreshadowed and yet was never able to analyze or experience. |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 164 |
| Personal name | McLuhan, Marshall, |
| Dates associated with a name | 1911-1980 |
| Title of a work | Understanding media |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 166 |
| Topical term or geographic name entry element | Mass media |
| General subdivision | Technological innovations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 191 |
| Topical term or geographic name entry element | Mass media |
| General subdivision | History |
| Chronological subdivision | 20th century |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 191 |
| Topical term or geographic name entry element | Mass media |
| General subdivision | History |
| Chronological subdivision | 21st century |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 16/05/2018 | 1 | 302.23 LOG und | 20/05/2021 | 13/05/2021 | 16/05/2018 | Books |
