The dragonfly effect (Record no. 503)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03005nam a2200337 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AU-PeEL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191028101732.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150309s2010||||cau s|||||||||||eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470885598 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AU-PeEL |
| Language of cataloging | eng |
| Transcribing agency | AU-PeEL |
| Modifying agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1711 |
| Personal name | Aaker, Jennifer Lynn |
| 952 ## - Items | |
| Itemnumber | 612 |
| 245 14 - TITLE STATEMENT | |
| Title | The dragonfly effect |
| Medium | [electronic resource] : |
| Remainder of title | quick, effective, and powerful ways to use social media to drive social change / |
| Statement of responsibility, etc. | Jennifer Aaker, Andy Smith ; foreword by Chip Heath ; afterword by Carlye Adler and Dan Ariely. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San Francisco : |
| Name of publisher, distributor, etc. | Jossey-Bass, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xxviii, 213 p.) |
| Other physical details | ill. b&w. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: Why reading this book is worth the investment -- <br/>The Dragonfly Body. The System That Keeps It Airborne -- <br/>Ch. 1. Focus: How to Hatch a Goal That Will Make an Impact -- <br/>Ch. 2. Grab Attention: How to Stick Out in an Overcrowded, Overmessaged, Noisy World -- <br/>Ch. 3. Engage: How to Make People Connect with Your Goal -- <br/>Ch. 4. Take Action: How to Empower Others, Enable Them and Cultivate a Movement --<br/>Onward and Upward You’re Flying! Now What? |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Proven strategies for harnessing the power of social media todrive social change Many books teach the mechanics of using Facebook, Twitter, andYouTube to compete in business. But no book addresses how toharness the incredible power of social media to make a difference.The Dragonfly Effect shows you how to tap social media andconsumer psychological insights to achieve a single, concrete goal.Named for the only insect that is able to move in any directionwhen its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how theywork together to produce colossal resultsFeatures original case studies of global organizations like theGap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups likeGroupon and COOKPAD, showing how they achieve social good andcustomer loyaltyLeverage the power of design thinking and psychologicalresearch with practical strategiesReveals how everyday people achieve unprecedentedresults-whether finding an almost impossible bone marrow match fora friend, raising millions for cancer research, or electing thecurrent president of the United States The Dragonfly Effect shows that you don't need money orpower to inspire seismic change. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 943 |
| Topical term or geographic name entry element | Internet marketing |
| General subdivision | Political aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 523 |
| Topical term or geographic name entry element | Social media |
| General subdivision | Political aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 634 |
| Topical term or geographic name entry element | Internet |
| General subdivision | Social aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1216 |
| Topical term or geographic name entry element | Social entrepreneurship |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 113 |
| Topical term or geographic name entry element | Social responsibility of business |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1551 |
| Topical term or geographic name entry element | Social change |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 1712 |
| Personal name | Smith, Andy, |
| Dates associated with a name | 1968- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 1713 |
| Personal name | Adler, Carlye |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1714 |
| Personal name | Ariely, Dan |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1715 |
| Personal name | Heath, Chip |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://ebookcentral.proquest.com/lib/miu/detail.action?docID=589081 |
| Public note | Click here to view |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Electronic resources |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 21/06/2018 | 658.872 AAK dra | 21/06/2018 | http://ebookcentral.proquest.com/lib/miu/detail.action?docID=589081 | 21/06/2018 | Electronic resources |