Bridging the gaps in global communication / (Record no. 37)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01571nam a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180515111550.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060705s2007 maua 001 | eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781405144124 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 132 |
| Personal name | Newsom, Doug |
| 952 ## - Items | |
| Itemnumber | 37 |
| 245 10 - TITLE STATEMENT | |
| Title | Bridging the gaps in global communication / |
| Statement of responsibility, etc. | by Doug Newsom. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Malden : |
| Name of publisher, distributor, etc. | Blackwell, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 153 p. |
| Other physical details | ill. b&w ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Global sources and systems of communication: concepts, economics and politics. <br/>1. Organization of information. <br/>2. Concepts. <br/>3. Politics. <br/>4. Economics --<br/>Pt. 2. The cultural context in which information is received, interpreted and understood. <br/>5. Nonverbal interaction: action, sound and silence. <br/>6. Theories of signs and language. <br/>7. Theories of symbolic interaction, structuration and convergence. <br/>8. Theories of discourse. <br/>9. Frames of reference. <br/>10. Ethical issues. <br/>11. Legal issues. <br/>12. The roles of advertising and public relations. <br/>13. Miscommunication and consequences. <br/>14. Developing a worldview. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Provides the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, offers students and media professionals an indispensable guide to mastering the art of international and intercultural communication. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 133 |
| Topical term or geographic name entry element | Intercultural communication |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 137 |
| Topical term or geographic name entry element | Communication, International |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 14/05/2018 | 302.2 NEW bri | 14/05/2018 | 14/05/2018 | Books |