CRM at the speed of light : (Record no. 259)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02570nam a2200277 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201021102053.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150109s2010 nyu||||| |||| 001 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071590457 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1429 |
| Personal name | Greenberg, Paul |
| 952 ## - Items | |
| Itemnumber | 302 |
| 245 10 - TITLE STATEMENT | |
| Title | CRM at the speed of light : |
| Remainder of title | social CRM strategies, tools and techniques for engaging your customers / |
| Statement of responsibility, etc. | Paul Greenberg. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Customer relationship management at the speed of light : |
| Remainder of title | social customer relationship management strategies, tools and techniques for engaging your customers |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 662 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. OMG! Your customer really is your BFF! -- <br/>2. CRM, CMR. VRM or... who cares? -- <br/>3. The customer owns the experience -- <br/>4. Enterprise 2.0: not exactly what you think -- <br/>5. A company like me: new business -- <br/>6. Do you have the ring? tools for customer engagement -- <br/>7. Love your customers publicly: blogs and podcasts -- <br/>8. Wikis are a weird name for collaboration, n'est ce pas? -- <br/>9. Social networks, user communities: who love ya, baby? -- <br/>10. Movin' and grovin': the use of mobile devices -- <br/>11. The collaborative value chain -- <br/>12. Sales and marketing: the customer is the right subject -- <br/>13. Customer service is our name and our game -- <br/>14. The difference: CRM, the public sector and politics -- <br/>15. SOA for poets -- <br/>16. At home in the clouds and in open space -- <br/>17. Big picture, big strategies -- <br/>18. Mapping the customer experience -- <br/>19. Process and data go together -- <br/>20. Value given, value received: analyzing the return on CRM -- <br/>21. When you buy the application, you buy the vendor, though you don't implement him -- <br/>22. Waving to the future -- <br/>23. The social web and the public sector: from the world to the state. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration and customers engagement, not traditional operational customer management. It's the company's response to the customer's control of the conversation that makes Social CRM work. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 841 |
| Topical term or geographic name entry element | Customer relations |
| General subdivision | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 345 |
| Topical term or geographic name entry element | Electronic commerce |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 843 |
| Topical term or geographic name entry element | Consumer satisfaction |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 943 |
| Topical term or geographic name entry element | Internet marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 04/06/2018 | 1 | 658.812 GRE crm | 27/05/2019 | 21/05/2019 | 04/06/2018 | Books |