Propaganda & persuasion / (Record no. 232)

MARC details
000 -LEADER
fixed length control field 01222nam a2200253 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field MIUC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190411160952.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141230s2015 caua|||| |||| 001 | eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781452257532
040 ## - CATALOGING SOURCE
Original cataloging agency MIUC
Language of cataloging eng
Transcribing agency MIUC
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 303.375
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 1355
Personal name Jowett, Garth
952 ## - Items
Itemnumber 271
245 10 - TITLE STATEMENT
Title Propaganda & persuasion /
Statement of responsibility, etc. Garth S. Jowett, Victoria O'Donnell.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angeles :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 462 p. :
Other physical details ill. col. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1. What is propaganda and how does it differ from persuasion? -- <br/>2. Propaganda through the ages -- <br/>3. Propaganda institutionalized -- <br/>4. Propaganda and persuasion examined -- <br/>5. Propaganda and psychological warfare -- <br/>6. How to analyze propaganda -- <br/>7. Propaganda in action: four case studies -- <br/>8. How propaganda works in modern society.
520 ## - SUMMARY, ETC.
Summary, etc. Covers the history of propaganda and offers insightful definitions and methods to analyze it providing fascinating examples, from ancient times to present day.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 537
Topical term or geographic name entry element Propaganda
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 829
Topical term or geographic name entry element Persuasion (Psychology)
700 1# - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 1356
Personal name O'Donnell, Victoria
Relator code aut
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Marbella International University Centre Marbella International University Centre Library 01/06/2018   303.375 JOW pro 01/06/2018 01/06/2018 Books


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