Strategic marketing : (Record no. 2201)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01029nam a22003255i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22295403 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240124132511.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211102s2022 nyu 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2021949865 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780198856764 |
| Qualifying information | (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780192598776 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780192598783 |
| Qualifying information | (epub) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | West, Douglas, |
| Relator term | author. |
| 952 ## - Items | |
| Itemnumber | 12339 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing : |
| Remainder of title | creating competitive advantage / |
| Statement of responsibility, etc. | Douglas West, John Ford, Essam Ibrahim, Matteo Montecchi. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 2205 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | Oxford University Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | pages cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ford, John, |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ibrahim, Essam, |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Montecchi, Matteo, |
| Relator term | author. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 0 |
| b | ibc |
| c | orignew |
| d | 2 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| 925 0# - | |
| -- | acquire |
| -- | 1 shelf copy |
| -- | policy default |
| 952 ## - Items | |
| -- | 2572 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Checked out | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 06/02/2024 | 11 | 49.53 | 3 | 658.802 WES str | 28/10/2024 | 11/10/2024 | 11/10/2024 | 49.53 | 06/02/2024 | Books |