Advertising & IMC : principles & practice (Record no. 2128)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00252 a2200097 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292262062 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra E. (Sandra Ernst) |
| 952 ## - Items | |
| Itemnumber | 12503 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising & IMC : principles & practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2019 |
| 952 ## - Items | |
| -- | 2499 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 08/03/2024 | 11 | 71.67 | 659.1 MOR adv | 08/03/2024 | 71.67 | 08/03/2024 | Books |