The practice of market research : (Record no. 2119)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02935cam a22003618i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22153915 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240122140305.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210728s2022 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2021036889 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292331362 |
| Qualifying information | (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781292331379 |
| Qualifying information | (epub) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781292331348 |
| Qualifying information | (pdf) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .M3827 2022 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/3 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McGivern, Yvonne, |
| Relator term | author. |
| 952 ## - Items | |
| Itemnumber | 12405 |
| 245 14 - TITLE STATEMENT | |
| Title | The practice of market research : |
| Remainder of title | from data to insight / |
| Statement of responsibility, etc. | Yvonne McGivern. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth edition. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 2201 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Harlow England ; |
| -- | New York : |
| Name of producer, publisher, distributor, manufacturer | Pearson, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | pages cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This fifth edition of The Practice of Market Research: From Data to Insight is most timely; it has been comprehensively updated to reflect the changes in the MRS Advanced Certificate syllabus providing candidates the ideal foundation as they undertake their studies. This book provides a comprehensive, straightforward account of the practice of market and social research that is both easy to read and easy to understand. In preparing this new edition changes have been made to the structure and content to reflect changes in practice and methods and in the ethical, legal and regulatory context in which research operates. The changes are also in response to changes in the syllabus of the MRS Advanced Certificate in Market and Social Research Practice, and in response to customer feedback. In brief, in terms of structure, there are now six sections: Introducing Market and Social Research; Planning and Designing Research; Secondary or Existing Data; Qualitative Research; Quantitative Research; and Bringing It All Together. In terms of content, all chapters have been updated to reflect changes in practice and methods and the language used to describe them, and to provide better explanations of areas that students find difficult. One such area is that covered in Chapter 4 where there is greater explication of the link between understanding the business problem and defining the problem to be researched. Other topics which have significant new content are Chapter 8 on sources of existing data, which includes an expanded section on databases and data warehouses; Chapter 9 on the evaluation of those sources; and Chapter 18 which covers data mining and data analytics in much greater detail than the previous edition"-- |
| Assigning source | Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| General subdivision | Methodology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social sciences |
| General subdivision | Research |
| -- | Methodology. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 925 0# - | |
| -- | acquire |
| -- | 1 shelf copy |
| -- | policy default |
| 955 ## - COPY-LEVEL INFORMATION (RLIN) | |
| -- | rm14 2021-07-28 |
| 952 ## - Items | |
| -- | 2490 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 09/02/2024 | 11 | 51.60 | 658.83 MCG pra | 09/02/2024 | 51.60 | 09/02/2024 | Books |