Essentials of marketing research : a hands-on approach (Record no. 2110)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00250 a2200097 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292060163 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Naresh K. Malhotra |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing research : a hands-on approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Global edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2015 |
| 952 ## - Items | |
| -- | 2481 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 02/02/2024 | 11 | 64.98 | 658.83 MAL ess | 02/02/2024 | 64.98 | 02/02/2024 | Books |