Strategic brand management : building, measuring, and managing brand equity (Record no. 2083)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00278 a2200085 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292314969 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kevin Lane Keller, Vanitha Swaminathan |
| 952 ## - Items | |
| Itemnumber | 12400 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management : building, measuring, and managing brand equity |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson Education Limited |
| Date of publication, distribution, etc. | 2020 |
| 952 ## - Items | |
| -- | 2453 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 09/02/2024 | 11 | 69.79 | 658.827 KEL str | 09/02/2024 | 69.79 | 09/02/2024 | Books |