MARC details
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04380nam a2200397 i 4500 |
| 001 - CONTROL NUMBER |
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EBC5843859 |
| 003 - CONTROL NUMBER IDENTIFIER |
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MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20210921132732.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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210921s2020 enk o 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
9781292318103 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781292318202 (ebook) |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MiAaPQ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
MiAaPQ |
| Modifying agency |
MiAaPQ |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8342 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Solomon, Michael R. |
| Relator term |
author |
| 9 (RLIN) |
5409 |
| 952 ## - Items |
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| Itemnumber |
2262 |
| 245 10 - TITLE STATEMENT |
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| Title |
Consumer behavior : |
| Remainder of title |
buying, having, and being / |
| Statement of responsibility, etc. |
Michael R. Solomon. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
Thirteenth, global edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
Harlow, England : |
| Name of producer, publisher, distributor, manufacturer |
Pearson, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2020]. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2020 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (641 pages) |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
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| General note |
Includes index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Section 1. Foundations of Consumer Behavior -- <br/>Ch. 1. Buying, Having, and Being: An Introduction to Consumer Behavior -- <br/>Case Study: Hey Alexa—What Is Consumer Behavior? -- <br/>Ch. 2. Consumer Well‐Being -- <br/>Case Study: One for One: The Art of Giving at TOMS -- <br/>Section 1. Data Case: Analyzing the Athletic Shoe Market -- <br/>Section 2. Internal Influences on Consumer Behavior -- <br/>Ch. 3. Perception -- <br/>Case Study: A Lush Treat for the Senses -- <br/>Ch. 4 Learning and Memory -- <br/>Case Study: Three Mobile Reimagines History to Assert that Phones are Good -- <br/>Ch. 5. Motivation and Affect -- <br/>Case Study: Motivating the KonMari Way -- <br/>Ch. 6 The Self: Mind, Gender, and Body -- <br/>Case Study: L’Oreal Age Perfect—Because They’re Worth It -- <br/>Ch. 7 Personality, Lifestyles, and Values -- <br/>Case Study: The Pure and Easy Food Lifestyle -- <br/>Section 2 Data Case: Evolving Trends in Fitness and French Fries -- <br/>Section 3 Choosing and Using Products -- <br/>Ch. 8 Attitudes and Persuasive Communications -- <br/>Case Study: Anti‐Smoking Advertising—Can You Be Scared into Quitting? -- <br/>Ch. 9 Decision Making -- <br/>Case Study: P&G and the Moments of Truth—Just How Many Moments Are There? -- <br/>Ch. 10. Buying, Using, and Disposing -- <br/>Case Study: Recycling Plastic Bottles, Saving the Planet -- <br/>Section 3. Data Case: Cats, Kibble, and Cable TV -- <br/>Section 4. Consumers in Their Social and Cultural Settings -- <br/>Ch. 11. Group Influences and Social Media -- <br/>Case Study: Social Media and Humor -- <br/>Ch. 12. Income and Social Class -- <br/>Case Study: Success at the Bottom of the Pyramid? Unilever & P&G Show It’s Possible -- <br/>Ch. 13. Subcultures -- <br/>Case Study: Modern Family: How Brands Embrace Changing Household Structures -- <br/>Ch. 14. Culture -- <br/>Case Study: “Have a break, have a Kit Kat”: Stop, Sit, and Break the Chocolate Wafer -- <br/>Section 4. Data Case: Going Global with Juice -- <br/>Appendix I: Careers in Consumer Research -- <br/>Appendix II: Research Methods -- <br/>Appendix III: Sources of Secondary Data -- <br/>Glossary -- <br/>Index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
For consumer behaviour courses. A #1 best-selling text for consumer behavior courses, Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Description based on print version record. |
| 590 ## - LOCAL NOTE (RLIN) |
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| Local note |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Consumer behavior |
| 9 (RLIN) |
438 |
| 655 #4 - INDEX TERM--GENRE/FORM |
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| Genre/form data or focus term |
Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
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| Relationship information |
Print version: |
| Main entry heading |
Solomon, Michael R. |
| Title |
Consumer behavior : buying, having, and being. |
| Edition |
Thirteenth, global edition. |
| Place, publisher, and date of publication |
Harlow, England : Pearson, c2020 |
| Physical description |
641 pages |
| International Standard Book Number |
9781292318103 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
|---|
| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://ebookcentral.proquest.com/lib/miu/detail.action?docID=5843859 |
| Public note |
Click to View |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Electronic resources |
