Questionnaire design : (Record no. 185)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03096nam a2200253 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180531095042.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180531s2018 enka|||| |||| 001 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749481971 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 283 |
| Personal name | Brace, Ian, |
| Dates associated with a name | 1949- |
| 952 ## - Items | |
| Itemnumber | 199 |
| 245 10 - TITLE STATEMENT | |
| Title | Questionnaire design : |
| Remainder of title | how to plan, structure and write survey material for effective market research / |
| Statement of responsibility, etc. | Ian Brace. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | KoganPage, |
| Date of publication, distribution, etc. | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 382 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 24 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Market research in practice |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction --<br/>Ch. 1. Knowing your questionnaire objectives before you begin --<br/>Ch. 2. Which is the appropriate data collection media? --<br/>Ch. 3. How to plan a questionnaire --<br/>Ch. 4. An overview of question types --<br/>Ch. 5. Understanding different data types created by questions --<br/>Ch. 6. Selecting and creating appropriate rating scales --<br/>Ch. 7. Asking behavioural questions for the best data --<br/>Ch. 8. Measuring attitude and image: issues and solutions --<br/>Ch. 9. Writing effective questions --<br/>Ch. 10. Creating a questionnaire for an online survey --<br/>Ch. 11. Engaging respondents in online survey --<br/>Ch. 12. Creating a questionnaire for interviewers or paper self-completion --<br/>Ch. 13. Comparing questionnaire capabilities in online survey systems --<br/>Ch. 14. How to pilot a questionnaire --<br/>Ch. 15. Ethical issues when writing a questionnaire --<br/>Ch. 16. Understanding social desirability bias in question responses. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Market research in business is changing. Questionnaire Design, fourth edition, delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink on how data is collected. The growth in mobile devices is limiting the readability of traditional measurement tools, new consumer channels are altering access, whilst time spent answering questions is decreasing exponentially. This book provides practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency.<br/><br/>Fully updated, the fourth edition of Questionnaire Design includes a new chapter on how to navigate the multiple software options available, with guidance on how to engage and retain respondents earlier on at planning stage, using new mobile design approaches and measurement tools. Updates also cover advances in data privacy, maximizing international reach and managing the transition from face-to-face surveys towards soft launches online. Whether applying to business positioning, consumer insights, employee feedback or product analysis, the ability to gauge a market snapshot on a global scale is escalating the demand for online survey and questionnaire data, making this is an essential addition to every professional's shelf. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 284 |
| Topical term or geographic name entry element | Marketing research |
| General subdivision | Methodology |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 285 |
| Topical term or geographic name entry element | Questionnaires |
| General subdivision | Design |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 31/05/2018 | 1 | 1 | 658.83 BRA que | 11/10/2019 | 20/09/2019 | 31/05/2018 | Books |