Sport teams, fans, and Twitter : (Record no. 1843)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01874cam a2200373 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201030100049.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | a|||||r|||| 001 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201030s2019 mdua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781498540056 (cloth : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781498540070 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781498540063 (electronic) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| -- | MIUC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 796.0688 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Watkins, Brandi |
| Relator term | author |
| 9 (RLIN) | 5085 |
| 952 ## - Items | |
| Itemnumber | 2209 |
| 245 10 - TITLE STATEMENT | |
| Title | Sport teams, fans, and Twitter : |
| Remainder of title | the influence of social media on relationships and branding / |
| Statement of responsibility, etc. | Brandi Watkins. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Lanham : |
| Name of producer, publisher, distributor, manufacturer | Lexington Books, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2019]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 141 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 490 0# - SERIES STATEMENT | |
| Series statement | Intergrated marketing communications. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 119-135) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Twitter for relationship building. <br/>Ch. 1. The fan-team relationship -- <br/>Ch. 2. Getting social -- <br/>Ch. 3. Online fan engagement & fan-team relationships. <br/>Pt. 2. Content strategies & relationship marketing. <br/>Ch. 4. Brand personality -- <br/>Ch. 5. Connecting with athletes -- <br/>Ch. 6. Dialogue -- <br/>Ch. 7. Recommendations. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans. |
| 630 00 - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | |
| 9 (RLIN) | 3085 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media in sports. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sports spectators |
| General subdivision | Attitudes |
| 9 (RLIN) | 5086 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sports |
| General subdivision | Marketing |
| 9 (RLIN) | 809 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 707 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Online version: |
| Main entry heading | Watkins, Brandi, author. |
| Title | Sports teams, fans, and Twitter |
| Place, publisher, and date of publication | Lanham, Maryland : Lexington Books, [2018] |
| International Standard Book Number | 9781498540063 |
| Record control number | (DLC) 2018056370 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 29/10/2020 | 1 | 67.26 | 796.0688 WAT spo | 29/10/2020 | 66.17 | 29/10/2020 | Books |