Predictably irrational : (Record no. 1832)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03194cam a2200325 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200217140128.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080528t20102009nyua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780062018205 |
| Qualifying information | paperback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UPZ |
| Transcribing agency | UPZ |
| Modifying agency | UPZ |
| -- | BAKER |
| -- | EGM |
| -- | GK8 |
| -- | BKL |
| -- | NTD |
| -- | OCLCQ |
| -- | VP@ |
| -- | MNY |
| -- | OCL |
| -- | ZAB |
| -- | BTCTA |
| -- | YDXCP |
| -- | SNM |
| -- | LMR |
| -- | DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 153.83 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ariely, Dan |
| 9 (RLIN) | 1714 |
| 952 ## - Items | |
| Itemnumber | 2195 |
| 245 10 - TITLE STATEMENT | |
| Title | Predictably irrational : |
| Remainder of title | the hidden forces that shape our decisions / |
| Statement of responsibility, etc. | Dan Ariely. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First paperback international edition, revised and expanded edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Harper, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 348 p. : |
| Other physical details | ill. b&w; |
| Dimensions | 18 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 490 0# - SERIES STATEMENT | |
| Series statement | Business & Economics |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. [338]-348) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction. How and injury led me to irrationality and to the research described here -- <br/>Ch. 1. The truth about relativity: Why everything is relative–even when it shouldn't be -- <br/>Ch. 2. The fallacy of supply and demand: Why the price of pearls–and everything else, is up in the air -- <br/>Ch. 3. The cost of zero cost: Why we often pay too much when we pay nothing -- <br/>Ch. 4. The cost of social norms: Why we are happy to do things, but not when we are paid to do them -- <br/>Ch. 5. The power of a free cookie: How free can make as less selfish -- <br/>Ch. 6. The influence of arousal: Why hot is much hotter than we realize -- <br/>Ch. 7. The problem of procrastination and self-control: Why we can't make ourselves do what we want to do -- <br/>Ch. 8. The high price of ownership: Why we overvalue what we have -- <br/>Ch. 9. Keeping doors open: Why options distract us from our main objective -- <br/>Ch. 10. The effect of expectations: Why the mind gets what it expects -- <br/>Ch. 11. The power of price: Why a 50-cent aspirin can do what a penny aspirin can't -- <br/>Ch. 12. The context of our character, part I: Why we are dishonest, and what we can do about it -- <br/>Ch. 13. The context of our character, part II: Why dealing with cash makes us more honest -- <br/>Ch. 13. Beer and free lunches: What is behavioral economics, and where are the free lunches? |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Predictably Irrational demonstrates how irrationality manifests itself in situations (often very peculiar and hilarious) where rational thought is expected. In this astounding book, groundbreaking in scope and totally original, Dan Ariely cuts to the heart of our strange behaviors and presents outstanding material that will keep every reader transfixed. He explains why honor codes are actually effective in reducting dishonesty in the workplace, why a 50-cent aspirin can cure a headache that a one-cent aspirin cannot, and, ultimately, why we make decisions contrary to our better judgement. Predictably Irrational will help readers make better choicesin their personal lives, their business lives, and about our collective welfare. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Decision making. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Economics |
| General subdivision | Psychological aspects |
| 9 (RLIN) | 218 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| 9 (RLIN) | 438 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Decision making |
| 9 (RLIN) | 72 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Thought and thinking |
| 9 (RLIN) | 83 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Reasoning |
| 9 (RLIN) | 85 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers |
| 9 (RLIN) | 109 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 17/02/2020 | 8 | 0.00 | 153.83 ARI pre | 17/02/2020 | 0.00 | 17/02/2020 | Books |