Analysis for marketing planning / (Record no. 1759)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01754cam a2200253 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190507141204.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010214s2002 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070275475 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | MIUC |
| Language of cataloging | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lehmann, Donald R. |
| 9 (RLIN) | 1487 |
| 952 ## - Items | |
| Itemnumber | 2116 |
| 245 10 - TITLE STATEMENT | |
| Title | Analysis for marketing planning / |
| Statement of responsibility, etc. | Donald R. Lehmann, Russell S. Winer. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass. : |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin, |
| Date of publication, distribution, etc. | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 256 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 23 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | McGraw-Hill/Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Overview --<br/>Appendix 1. Marketing Plan Outline -- <br/> Ch. 2. Defining the Competitive Set -- <br/> Ch. 3. Industry Analysis -- <br/> Ch. 4. Competitor Analysis -- <br/> Ch. 5. Customer Analysis -- <br/>Appendix 5A. Economic Value to the Customer (EVC) -- <br/>Appendix 5B. Measuring the Value of Customer -- <br/>Appendix 5C. Latent Class Methods -- <br/>Ch. 6. Market Potential and Sales Forecasting -- <br/>Appendix 6A. Time Series Regression with Seasonal Factors -- <br/>Ch. 7. Developing Product Strategy. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| Geographic subdivision | United States |
| 9 (RLIN) | 36 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Winer, Russell S. |
| 9 (RLIN) | 1488 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 07/05/2019 | 658.802 LEH ana | 07/05/2019 | 07/05/2019 | Books |