Marketing research : (Record no. 1753)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03255cam a2200253 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190507073532.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190506s2001 ohua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030331013 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | MIUC |
| Language of cataloging | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Churchill, Gilbert A. |
| 9 (RLIN) | 1473 |
| 952 ## - Items | |
| Itemnumber | 2110 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | methodological foundations / |
| Statement of responsibility, etc. | Gilbert A. Churchill, Jr., Dawn Iacobucci. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia, etc. : |
| Name of publisher, distributor, etc. | South-Western, |
| Date of publication, distribution, etc. | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 1006 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Marketing Research, the Research Process and Problem Definition -- <br/>Ch. 1. Marketing Research: A Pervasive Activity -- <br/>Ch. 2. Alternative Approaches to Marketing Intelligence -- <br/>Ch. 3. The Research Process and Problem Formulation -- <br/>Cases for Part 1 -- <br/>Pt. 2. Determine Research Design -- <br/>Ch. 4. Research Design -- <br/>Ch. 5. Causal Designs -- <br/>Cases for Part 2 -- <br/>Pt. 3. Design Data-Collection Method and Forms -- <br/>Ch. 6. Data Collection: Secondary Data -- <br/>Appendix 6A: Secondary Data Sources -- <br/>Ch. 7. Data Collection: Primary Data -- <br/>Ch. 8. Data-Collection Forms -- <br/>Ch. 9. Attitude Measurement -- <br/>Appendix 9A: Psychological Measurement -- Cases for Part 3 -- <br/>Pt. 4. Sample Design and Data Collection -- <br/>Ch. 10. Sampling Procedures -- <br/>Ch. 11. Sample Size -- <br/>Ch. 12. Collecting the Data: Field Procedures and Nonsampling Errors -- <br/>Cases for Part 4 -- <br/>Pt. 5. Analysis and Interpretation of Data -- <br/>Ch. 13. Data Analysis: Preliminary Steps -- <br/>Appendix 13A: Chi-Square Tests -- <br/>Appendix 13B: Avery Sporting Goods -- <br/>Ch. 14. Data Analysis: Basic Questions -- <br/>Appendix 14A: Hypothesis Testing -- <br/>Ch. 15. Data Analysis: Examination of Differences -- <br/>Appendix 15A: Analysis of Variance -- <br/>Appendix 15B: Analysis of Catalog-Buying Data -- <br/>Ch. 16. Data Analysis: Investigation of Association -- <br/>Appendix 16A: Nonparametric Measures of Association -- <br/>Appendix 16B: Analysis of Catalog-Buying Data -- <br/>Ch. 17. Multivariate Data Analysis: Discriminant Analysis, Factor Analysis, Cluster Analysis, and Multidimensional Scaling -- <br/>Appendix 17A: More Multivariate Statistical Techniques -- <br/>Appendix 17B: Analysis of Catalog-Buying Data -- <br/>Cases for Part 5 -- <br/>Part 6. The Research Report -- <br/>Ch. 18. The Research Report --<br/>Appendix A: Cumulative Standard Unit Normal Distribution -- <br/>Appendix B: Selected Percentiles of the x2 Distribution -- <br/>Appendix C: Upper Percentiles of the t Distribution -- <br/>Appendix D: Selected Percentiles of the F Distribution.<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 9 (RLIN) | 579 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 9 (RLIN) | 284 |
| General subdivision | Methodology |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Iacobucci, Dawn |
| 9 (RLIN) | 1474 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 07/05/2019 | 1 | 658.83 CHU mar | 23/05/2019 | 21/05/2019 | 07/05/2019 | Books |