Digital influence : (Record no. 1688)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02859nam a2200253 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190124133513.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190124s2018 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783319783956 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 942 |
| Personal name | Backaler, Joel |
| 952 ## - Items | |
| Itemnumber | 2031 |
| 245 10 - TITLE STATEMENT | |
| Title | Digital influence : |
| Remainder of title | unleash the power of influencer marketing to accelerate your global business / |
| Statement of responsibility, etc. | Joel Backaler ; foreword by Peter Shankman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Palgrave Macmillan, |
| Date of publication, distribution, etc. | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 214 p. : |
| Other physical details | ill. col. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Introduction -- <br/>Ch. 2. Then vs. Now: Influencer Marketing (Re-)Defined -- <br/>Ch. 3. Levels of Influence: Key Characteristics of Modern-Day influencers -- <br/>Ch. 4 A Global Phenomenon: The Rise of Influencers Around the World -- <br/>Ch. 5. Business to Consumer (B2C) Influencer Marketing Landscape -- <br/>Ch. 6. Business to Business (B2B) Influencer Marketing Landscape -- <br/>Ch. 7. Discovery Influencers: Finding the Perfect Match -- <br/>Ch. 8. Engage Influencers: Developing an Effective Outreach Strategy --<br/>Ch. 9. Working with Influencers: Potential Path to Take -- <br/>Ch. 10. Know the Risks: The Dark Side of Influencer Collaboration -- <br/>Ch. 11. Measure Success: What's the Return on Investment --<br/>Ch. 12. Case Studies: Influencer Marketing Best Practices from Around the World -- <br/>Ch. 13. What's Coming: The Future of Influencer Marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.<br/><br/>Digital Influence covers everything from how to identify the right influencers and determine "level of influence" to collaborating with influencers and measuring ROI. It turns out, it's not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. <br/><br/>Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 943 |
| Topical term or geographic name entry element | Internet marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 523 |
| Topical term or geographic name entry element | Social media |
| General subdivision | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 841 |
| Topical term or geographic name entry element | Customer relations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 944 |
| Topical term or geographic name entry element | Social marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 05/03/2019 | 1 | 22.92 | 3 | 658.8 BAC dig | 31/01/2020 | 31/01/2020 | 26.05 | 05/03/2019 | Books |