Sports marketing : (Record no. 1660)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02851cam a2200229 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181211123920.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140815s2015 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415630474 (pbk) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.804 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | DeGaris, Larry |
| 9 (RLIN) | 808 |
| 952 ## - Items | |
| Itemnumber | 2001 |
| 245 10 - TITLE STATEMENT | |
| Title | Sports marketing : |
| Remainder of title | a practical approach / |
| Statement of responsibility, etc. | Larry DeGaris. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 281 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 25 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Strategy --<br/>Ch. 1. A Practical Approach to Sports Marketing --<br/>Ch. 2. Sports Markets --<br/>Ch. 3. Fan Development --<br/>Ch. 4. Brand Management --<br/>Pt. 2. Gate revenue --<br/>Ch. 5. Gate Revenue Marketing Mix --<br/>Ch. 6. Consumer Ticket Sales --<br/>Ch. 7. Corporate Ticket Sales --<br/>Pt. 3. Media --<br/>Ch. 8. Sports Media --<br/>Ch. 9. Sports Media Audiences --<br/>Ch. 10. Sports Publicity --<br/>Ch. 11. Sports Advertising Sales --<br/>Pt. 4. Sponsorship --<br/>Ch. 12. Sponsorship: What It Is and How It Works --<br/>Ch. 13. Sponsorship Goals and Strategies --<br/>Ch. 14. Sponsorship Activation --<br/>Ch. 15. Sponsorship Measurement --<br/>Ch. 16. Sponsorship Sales. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as:<br/>• Sports markets and business markets (b2b)<br/>• Fan development<br/>• Brand management<br/>• Media audiences, rights and revenue<br/>• Live sports events<br/>• Sponsorship<br/>• Merchandise and retail<br/>Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers multiple choice questions for students, editable short answer and essay questions, and lecture slides for instructors.<br/>No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sports |
| General subdivision | Marketing |
| 9 (RLIN) | 809 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sports |
| General subdivision | Economic aspects |
| 9 (RLIN) | 599 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 11/12/2018 | 7 | 5 | 658.804 DEG spo | 14/10/2020 | 07/10/2020 | 11/12/2018 | Books |