MARC details
| 000 -LEADER |
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04521cam a2200265 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20181211122442.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
051229s2006 caua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1412917956 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412917957 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
C#P |
| -- |
UKM |
| -- |
YDXCP |
| -- |
DLC |
| -- |
MIUC |
| Language of cataloging |
eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
324.73 |
| 952 ## - Items |
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| Itemnumber |
2000 |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The SAGE handbook of political advertising / |
| Statement of responsibility, etc. |
editors Lynda Lee Kaid, Christina Holtz-Bacha. |
| 246 03 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Handbook of political advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Thousand Oaks ; |
| -- |
London : |
| Name of publisher, distributor, etc. |
SAGE Publications, |
| Date of publication, distribution, etc. |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 492 p. : |
| Other physical details |
ill. b&w ; |
| Dimensions |
27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Pt. 1. |
| -- |
Pt. 1. |
| Title |
An International Context for Political Advertising -- |
| Miscellaneous information |
Ch. 1 |
| Title |
Political Advertising in International Comparison / |
| Statement of responsibility |
Christina Holtz-Bacha and Lynda Lee Kaid -- |
| Miscellaneous information |
Ch. 2. |
| Title |
Methodologies for the Study of Political Advertising / |
| Statement of responsibility |
Anne Johnston -- |
| Miscellaneous information |
Pt. 2. |
| Title |
Political Advertising in Commercial Broadcasting Systems -- |
| Miscellaneous information |
Ch. 3. |
| Title |
Political Advertising in the United States / |
| Statement of responsibility |
Lynda Lee Kaid -- |
| Miscellaneous information |
Pt. 3. |
| Title |
Political Advertising in Public Television Systems -- |
| Miscellaneous information |
Ch. 4. |
| Title |
Political Advertising in the United Kingdom / |
| Statement of responsibility |
Margaret Scammell and Ana Inés Langer -- |
| Miscellaneous information |
Ch. 5. |
| Title |
Election Broadcasts in France / |
| Statement of responsibility |
Lynda Lee Kaid and Nathalie Gagnère -- |
| Miscellaneous information |
Ch. 6. |
| Title |
Lynda Lee Kaid and Nathalie Gagnère / |
| Statement of responsibility |
Colleen Connolly-Ahern and Julio César Herrero -- |
| Miscellaneous information |
Ch. 7 |
| Title |
From Electoral Propaganda to Political Advertising in Israel / |
| Statement of responsibility |
Dan Caspi and Baruch Leshem -- |
| Miscellaneous information |
Ch. 8. |
| Title |
Political Advertising and Democracy in Brazil / |
| Statement of responsibility |
Mauro P. Porto -- |
| Miscellaneous information |
Ch. 9. |
| Title |
Political Advertising in Chile / |
| Statement of responsibility |
Markus Moke -- |
| Miscellaneous information |
Pt. 4. |
| Title |
Dual Systems of Public and Commercial Political Advertising -- |
| Miscellaneous information |
Ch. 10. |
| Title |
Political Advertising in Germany / |
| Statement of responsibility |
Christina Holtz-Bacha -- |
| Miscellaneous information |
Ch. 11. |
| Title |
Political Advertising on Television in the Nordic and Baltic States / |
| Statement of responsibility |
Tom Moring -- |
| Miscellaneous information |
Ch. 12. |
| Title |
Polispots in Greece: Between Partisanship and Media Logic / |
| Statement of responsibility |
Athanassios N. Samaras and Stylianos Papathanassopoulos -- |
| Miscellaneous information |
Ch. 13. |
| Title |
Sure to Come, But Temporarily Delayed: The Netherlands in Search of the Political Ad / |
| Statement of responsibility |
Kees Brants -- |
| Miscellaneous information |
Ch. 14. |
| Title |
TV Political Advertising in Italy: When Politicians Are Afraid / |
| Statement of responsibility |
Gianpietro Mazzoleni -- |
| Miscellaneous information |
Ch. 15. |
| Title |
Political Advertising in Mexico / |
| Statement of responsibility |
José-Carlos Lozano -- |
| Miscellaneous information |
Ch. 16. |
| Title |
Political Advertising in Australia and New Zealand / |
| Statement of responsibility |
Julianne Stewart -- |
| Miscellaneous information |
Ch. 17. |
| Title |
Political Advertising in Japan, South Korea, and Taiwan / |
| Statement of responsibility |
Jinyoung Tak -- |
| Miscellaneous information |
Ch. 18. |
| Title |
A Spiral of Post-Soviet Cynicism: The First Decade of Political Advertising in Russia / |
| Statement of responsibility |
Sarah Oates -- |
| Miscellaneous information |
Ch. 19. |
| Title |
Political Communication and Advertising in Poland / |
| Statement of responsibility |
Wojciech Cwalina and Andrzej Falkowski -- |
| Miscellaneous information |
Ch. 20. |
| Title |
Political Advertising in Hungarian Electoral Communications / |
| Statement of responsibility |
Jolán Róka -- |
| Miscellaneous information |
Ch. 21. |
| Title |
Fifteen Years of Televised Political Advertising Developments in Bulgaria / |
| Statement of responsibility |
Lilia Raycheva -- |
| Miscellaneous information |
Ch. 22. |
| Title |
Political Advertising in a “New” Democracy: The Czech Republic / |
| Statement of responsibility |
Jan Jirák and Otakar Šoltys -- |
| Miscellaneous information |
Ch. 23. |
| Title |
Persuading Voters and Political Advertising in Turkey / |
| Statement of responsibility |
Baki Can -- |
| Miscellaneous information |
Ch. 24. |
| Title |
Political Advertising in Emerging Democracies: The Philippines, Hong Kong, Singapore, Indonesia, and Malaysia / |
| Statement of responsibility |
Lars Willnat and Annette Aw -- |
| Miscellaneous information |
Ch. 25. |
| Title |
Deficient Democracies, Media Pluralism, and Political Advertising in West Africa / |
| Statement of responsibility |
Frank Wittmann and Baba Thiam -- |
| Miscellaneous information |
Ch. 26. |
| Title |
Political Advertising in South Africa / |
| Statement of responsibility |
Ruth Teer-Tomaselli -- |
| Miscellaneous information |
Pt. 6. |
| Title |
Comparisons and conclusions -- |
| Miscellaneous information |
Ch. 27. |
| Title |
Television Advertising and Democratic Systems Around the World: A Comparison of Videostyle Content and Effects / |
| Statement of responsibility |
Lynda Lee Kaid and Christina Holtz-Bacha -- |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The contributors to this Handbook examine the differences as well as the similarities of political advertising among the electoral processes of democracies globally. For each country or region, chapter authors provide an overview of research on political advertising and address political advertising history, political and regulatory systems related to political advertising, the effects of media system structures and the effects of new technologies on political advertising. The editors provide overview and comparative chapters and address the effects of political advertising on the voters and the systems of which it is a part. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising, Political |
| Form subdivision |
Cross-cultural studies |
| 9 (RLIN) |
805 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Television in politics |
| Form subdivision |
Cross-cultural studies |
| 9 (RLIN) |
806 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kaid, Lynda Lee |
| Relator code |
edt |
| 9 (RLIN) |
609 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Holtz-Bacha, Christina |
| Relator code |
edt |
| 9 (RLIN) |
807 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
