Making the news : (Record no. 1652)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04231cam a2200325 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181128172603.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030523s2003 coua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780813340951 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | UKM |
| -- | BAKER |
| -- | MUQ |
| -- | DLC |
| -- | MIUC |
| Language of cataloging | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Salzman, Jason |
| 9 (RLIN) | 745 |
| 952 ## - Items | |
| Itemnumber | 1990 |
| 245 10 - TITLE STATEMENT | |
| Title | Making the news : |
| Remainder of title | a guide for activists and nonprofits / |
| Statement of responsibility, etc. | Jason Salzman. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Rev. and updated. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boulder ; |
| -- | Oxford : |
| Name of publisher, distributor, etc. | Westview Press, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 289 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 21 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 279-282) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: let the world know --<br/>Pt. 1. Stop being a bore.<br/>Ch. 1. Think outside the stratosphere --<br/>Pt. 2. Landing on Oprah is not a strategy.<br/>Ch. 2. What’s newsworthy?<br/>Ch. 3. Strategic media plans.<br/>Ch. 4. Starting your media program.<br/>Ch. 5. Cultivate relationships with journalists.<br/>Ch. 6. How and when to complain about coverage --<br/>Pt. 3. How to stage a media event.<br/>Ch. 7. First, what’s strategic and doable?<br/>Ch. 8. As Thoreau said: simplify.<br/>Ch. 9. Brainstorm stunt ideas.<br/>Ch. 10. The best times to get coverage.<br/>Ch. 11. Where to stage a media event.<br/>Ch. 12. Media sponsors<br/>Ch. 13. Media lists.<br/>Ch. 14. News releases.<br/>Ch. 15. Distributing a news release.<br/>Ch. 16. Interviews.<br/>Ch. 17. It’s the follow-up call, stupid.<br/>Ch. 18. News conferences and media kits.<br/>Ch. 19. Assess --<br/>Pt. 4. How to get news coverage without stating a media event.<br/>Ch. 20. Suggest story ideas to journalists.<br/>Ch. 21. Hook your story to breaking news.<br/>Ch. 22. Influence editorial writers and other journalists.<br/>Ch. 23. Write a guest opinion (Op-Ed).<br/>Ch. 24. Publish (or Broadcast) a letter to the editor.<br/>Ch. 25. Persuade a columnist to write about your issue.<br/>Ch. 26. Influence newspaper photographers.<br/>Ch. 27. Sway a cartoonist.<br/>Ch. 28. Tune your cause to talk radio.<br/>Ch. 29. Place your TV production or information on cable.<br/>Ch. 30. Use community calendars and public service announcements.<br/>Ch. 31. Publicize a report academic paper.<br/>Ch. 32. Promote a story to journalists at national news outlets.<br/>Ch. 33. Generate news coverage abroad.<br/>Ch. 34. Hit the small-time: neighborhood and rural news --<br/>Pt. 5. Your cause in cyberspace.<br/>Ch. 35. News on the Web.<br/>Ch. 36. Media –friendly websites.<br/>Ch. 37. Bloggers.<br/>Ch. 38. Viral marketing --<br/>Pt. 6. Prime-time guerrilla activism.<br/>Ch. 39. Civil disobedience and surprise protests.<br/>Ch. 40. Street posters.<br/>Ch. 41. Spray, stick, cover…<br/>Ch. 42. Wrap your local newspapers in a fake front page.<br/>Ch. 43. Guerrilla activists hit cyberspace --<br/>Pt. 7. Help, media frenzy!<br/>Ch. 44. A media crisis.<br/>Ch. 45. Unsolicited calls from journalists --<br/>Pt. 8. Resources. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | At a time when more and more people are becoming activists, this thoroughly revised and updated edition of Making the News explains how to generate news coverage of any important issue or nonprofit cause – and to do so within a reasonable budget. Based on interviews with professional journalists and media-savvy activists, this easy-to-use handbook describes how to stage media events, write distinctive news releases, contact reporters, deliver soundbites, and much more. Now including the latest information about online media coverage – including news Web sites, viral e-mail, and more – this new edition will also insure a media edge in the Internet age. The handbook’s expanded sections on aggressive tactics, including extensive tips on how to create newsworthy visual imagery, provides everything needed to transform standard media events into spectacles that reporters won’t ignore. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Publicity |
| Geographic subdivision | United States |
| 9 (RLIN) | 489 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Fund raising |
| Geographic subdivision | United States |
| 9 (RLIN) | 746 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Endowments |
| Geographic subdivision | United States |
| General subdivision | Public relations |
| 9 (RLIN) | 747 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Endowments |
| Geographic subdivision | United States |
| General subdivision | Management |
| 9 (RLIN) | 747 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social service |
| Geographic subdivision | United States |
| General subdivision | Public relations |
| 9 (RLIN) | 748 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Nonprofit organizations |
| Geographic subdivision | United States |
| General subdivision | Finance |
| 9 (RLIN) | 749 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Special events |
| 9 (RLIN) | 750 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media |
| General subdivision | Social aspects |
| Geographic subdivision | United States |
| 9 (RLIN) | 135 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media and social service |
| Geographic subdivision | United States |
| 9 (RLIN) | 751 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 28/11/2018 | 1 | 659.2 SAL mak | 02/10/2019 | 19/09/2019 | 28/11/2018 | Books |