The Market Research Toolbox : (Record no. 1650)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02471cam a2200253 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181128161436.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151014s2016 caua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781452291581 (pbk) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn893457079 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | YDXCP |
| Language of cataloging | eng |
| Transcribing agency | YDXCP |
| Modifying agency | BDX |
| -- | OCLCQ |
| -- | UAB |
| -- | OCLCO |
| Description conventions | rda |
| Modifying agency | MEU |
| -- | OCLCO |
| -- | OCLCF |
| -- | OCLCO |
| -- | C7M |
| -- | DLC |
| -- | MIUC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McQuarrie, Edward F. |
| 9 (RLIN) | 742 |
| 952 ## - Items | |
| Itemnumber | 1988 |
| 245 14 - TITLE STATEMENT | |
| Title | The Market Research Toolbox : |
| Remainder of title | A Concise Guide for Beginners / |
| Statement of responsibility, etc. | Edward F. McQuarrie. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | [2016]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 373 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 23 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Introduction. <br/>Ch. 1. Nature and characteristics of market research.<br/>Ch. 2. Planning for market research.<br/>Pt. 2. Archival research.<br/>Ch. 3. Secondary research.<br/>Ch. 4. Big data --<br/>Pt. 3. Qualitative research. <br/>Ch. 5. Customer visits.<br/>Ch. 6. The focus group.<br/>Ch. 7. Interview design.<br/>Ch. 8. Qualitative sampling and data analysis --<br/>Pt. 4. Quantitative research. <br/>Ch. 9. Survey research.<br/>Ch. 10. Questionnaire design.<br/>Ch. 11. Experimentation.<br/>Ch. 12. Conjoint Analysis.<br/>Ch. 13. Sampling for quantitative research.<br/>Ch. 14. Quantitative data analysis --<br/>Pt. 5. The big picture. <br/>Ch. 15. Combining research techniques into research strategies.<br/>Ch. 16. The limits of market research. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox describes how to use market research to make strategic business decisions.<br/>This comprehensive collection of essential market research techniques, skills, and applications helps you solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, it gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches.<br/>Professionals with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. You will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| General subdivision | Methodology |
| 9 (RLIN) | 284 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 9 (RLIN) | 579 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 28/11/2018 | 658.83 McQ mar | 26/09/2022 | 28/11/2018 | Books |