The luxury strategy : (Record no. 1635)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02751cam a2200277 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181126150834.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120227s2012 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749464912 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749464929 (ebk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | MIUC |
| Language of cataloging | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, Jean-Noël |
| 9 (RLIN) | 693 |
| 952 ## - Items | |
| Itemnumber | 1973 |
| 245 14 - TITLE STATEMENT | |
| Title | The luxury strategy : |
| Remainder of title | break the rules of marketing to build luxury brands / |
| Statement of responsibility, etc. | Jean-Noël Kapferer and Vincent Bastien. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | Philadelphia : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 395 p. : |
| Other physical details | ill. b&w; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. [377]-381) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Back to luxury fundamentals.<br/>Ch. 1. In the beginning there was luxury.<br/>Ch. 2. The end of a confusion: premium is not luxury.<br/>Ch. 3. Anti-laws of marketing.<br/>Ch. 4. Facets of luxury today --<br/>Pt. 2. Luxury brands need specific management.<br/>Ch. 5. Customer attitudes vis-à-vis luxury.<br/>Ch. 6. Developing brand equity.<br/>Ch. 7. Luxury brand stretching.<br/>Ch. 8. Qualifying a product or service as luxury.<br/>Ch. 9. Pricing luxury.<br/>Ch. 10. Distribution and the internet dilemma.<br/>Ch. 11. Communicating luxury.<br/>Ch. 12. Financial and HR management of a luxury company --<br/>Pt. 3. Strategic perspectives.<br/>Ch. 13. Luxury business models.<br/>Ch. 14. Entering luxury and leaving it.<br/>Ch. 15. Learning from luxury.<br/>Ch. 16. Luxury and sustainable development: convergences and divergences. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The Luxury Strategy, written by two world experts on luxury branding, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands.<br/>By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing 'rules' upside down, The Luxury Strategy has established itself as the definitive work on the essence of a luxury brand strategy.<br/>This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It also includes a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, cementing its position as the authority on luxury strategy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Luxuries |
| General subdivision | Marketing |
| 9 (RLIN) | 695 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Luxury goods industry |
| 9 (RLIN) | 696 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management |
| 9 (RLIN) | 697 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bastien, Vincent |
| 9 (RLIN) | 694 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 26/11/2018 | 1 | 1 | 658.8 KAP lux | 23/02/2021 | 26/11/2018 | 26/11/2018 | Books |