Effective media relations : (Record no. 1618)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02829cam a2200289 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181121162802.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050223s2005 enk b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749443801 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | MIUC |
| Language of cataloging | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bland, Michael |
| 9 (RLIN) | 629 |
| 952 ## - Items | |
| Itemnumber | 1951 |
| 245 10 - TITLE STATEMENT | |
| Title | Effective media relations : |
| Remainder of title | how to get results / |
| Statement of responsibility, etc. | Michael Bland, Alison Theaker & David Wragg. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London, etc. : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 150 p. ; |
| Dimensions | 24 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | PR in practice series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 141-142) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction --<br/>Pt. 1. The media context.<br/>Ch. 1. Where and when: a brief media history.<br/>Ch. 2. Who: ownership of the media.<br/>Ch. 3. Media law.<br/>Ch. 4. Ethics and privacy.<br/>Ch. 5. Broadcasting in the UK.<br/>Ch. 6. New media technology.<br/>Ch. 7. What is it all for? Media evaluation --<br/>Pt. 2. Dealing with the press.<br/>Ch. 8. What: newspapers and periodicals.<br/>Ch. 9. Why: press relations – a means to an end.<br/>Ch. 10. News, features and more.<br/>Ch. 11. How: writing for the press.<br/>Ch. 12. How: talking to the press.<br/>Ch. 13. Checklist for effective press relations --<br/>Pt. 3. Handling the broadcast media.<br/>Ch. 14. Why: the importance of broadcast coverage.<br/>Ch. 15. How: preparation and briefing.<br/>Ch. 16. How: winning the interview.<br/>Ch. 17. Fine-tuning: handling different interviews.<br/>Ch. 18. How: radio interviews --<br/>Conclusion. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner.<br/><br/>In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage.<br/><br/>In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation.<br/>In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them.<br/>In Part 3, Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled.<br/>Effective Media Relations will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| 9 (RLIN) | 491 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media and business |
| 9 (RLIN) | 628 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Theaker, Alison |
| 9 (RLIN) | 610 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wragg, David W. |
| 9 (RLIN) | 630 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| 9 (RLIN) | 631 |
| Uniform title | PR in practice series |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 21/11/2018 | 659.2 BLA eff | 21/11/2018 | 21/11/2018 | Books |