Political communication : (Record no. 1617)

MARC details
000 -LEADER
fixed length control field 03036cam a2200217 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field MIUC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20181121161019.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 970515s1998 nju b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780805817959
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- MIUC
Language of cataloging eng
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 324.014
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perloff, Richard M.
9 (RLIN) 612
952 ## - Items
Itemnumber 1950
245 10 - TITLE STATEMENT
Title Political communication :
Remainder of title politics, press, and public in America /
Statement of responsibility, etc. Richard M. Perloff.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York ;
-- London :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 1998.
300 ## - PHYSICAL DESCRIPTION
Extent x, 492 p. ;
Other physical details b&w ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Pt. 1. Mass media and government institutions.<br/>Ch. 1. Introduction to political communication.<br/>Ch. 2. Early history of the press and presidency.<br/>Ch. 3. Modern history of the press and the presidency.<br/>Ch. 4. Presidents and news in the television age.<br/>Ch. 5. Covering the presidency.<br/>Ch. 6. Presidential rhetoric.<br/>Ch. 7. Presidential rhetoric: genres and impact.<br/>Ch. 8. Congress and the media.<br/>Ch. 9. The edia and local politics --<br/>Pt. 2. Political communication theories and effects.<br/>Ch. 10. Political communication effects.<br/>Ch. 11. Agenda-setting.<br/>Ch. 12. Agenda-building.<br/>Ch. 13. The health care reform campaign.<br/>Ch. 14. Health care reform campaign --<br/>Pt. 3. Communication and the presidential election.<br/>Ch. 15. Presidential campaigns: history and overview.<br/>Ch. 16. The media and the nominating process.<br/>Ch. 17. The press and the presidential campaign.<br/>Ch. 18. News media impact on voters.<br/>Ch. 19. Political advertising: Content.<br/>Ch. 20. Political advertising: Effects.<br/>Ch. 21. Debates: Formats and strategies.<br/>Ch. 22. Debates: Impact and controversies.<br/>Ch. 23. Epilogue.
520 ## - SUMMARY, ETC.
Summary, etc. In this political communication text, Richard M. Perloff examines the various ways in which messages are constructed and communicated from public officials and politicians through the mass media to the ultimate receivers-the people. With a focus on the history of political communication, he provides an overview of the most significant issues in the study of politics and the media. In addition to synthesizing facts and theories, and highlighting the scholarly contributions made to the understanding of political communication effects, Political Communication addresses such factors as the rhetorical accomplishments of American presidents, the ongoing tangles between the press and the presidency, and the historical roots of politics as it is practiced and studied today. It also addresses major issues about the press and politics that continually resurface, such as question of press bias and the use and manipulation of media by politicians to accomplish national goals.<br/>As a comprehensive and engaging introduction to contemporary political communication, this volume provides all readers with a historical perspective on American politics and press and offers a unique appreciation of the strengths and virtues of political communication in America.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in politics
Geographic subdivision United States
9 (RLIN) 482
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Marbella International University Centre Marbella International University Centre Library 21/11/2018 1 324.014 PER pol 18/05/2022 09/05/2022 21/11/2018 Books


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