Customer analytics for dummies / (Record no. 1602)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03491cam a2200277 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181204153514.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140723s2015 njua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118937594 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | JAG |
| Language of cataloging | eng |
| Transcribing agency | JAG |
| Modifying agency | YDXCP |
| -- | OCLCO |
| -- | OCLCQ |
| -- | ILC |
| -- | DEBSZ |
| -- | DLC |
| -- | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sauro, Jeff |
| 9 (RLIN) | 793 |
| 952 ## - Items | |
| Itemnumber | 1935 |
| 245 10 - TITLE STATEMENT | |
| Title | Customer analytics for dummies / |
| Statement of responsibility, etc. | by Jeff Sauro. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 324 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 24 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | For dummies |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- <br/>Pt. 1. Getting started with customer analytics --<br/>Ch. 1. Introduction customer analytics -- <br/>Ch. 2. Embracing the science and art of metrics -- <br/>Ch. 3. Planning a customer analytics initiative --<br/>Pt. 2. Identifying your customers --<br/>Ch. 4. Segmenting customer --<br/>Ch. 5. Creating customer personas --<br/>Ch. 6. Determining customer lifetime value --<br/>Pt. 3. Analytics for the customer journey --<br/>Ch. 7. Mapping the customer journey --<br/>Ch. 8. Determining brand awareness and attitudes --<br/>Ch. 9. Measuring customer attitudes --<br/>Ch. 10. Quantifying the consideration and purchase phases --<br/>Ch. 11. Tracking post-purchase behavior --<br/>Ch. 12. Measuring customer loyalty --<br/>Pt. 4. Analytics for product development --<br/>Ch. 13. Developing products that customers want --<br/>Ch. 14. Gaining insights through a usability study --<br/>Ch. 15. Measuring findability and navigation --<br/>Ch. 16. Considering the ethics of customer analytics --<br/>Pt. 5. The part of tens --<br/>Ch. 17. Ten customer metrics you should collect --<br/>Ch. 18. Ten customer methods to improve the customer experience --<br/>Ch. 19. Ten common analytic mistakes --<br/>Ch. 20. Ten methods for identifying customer needs --<br/>Appendix: Predicting with customer analytics. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.<br/><br/>Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.<br/>- Shows you what to measure, how to measure, and ways to interpret the data<br/>- Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart<br/>- Explains how to use customer analytics to make smarter business decisions that generate more loyal customers<br/>- Offers easy-to-digest information on understanding each stage of the customer journey<br/><br/>Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| General subdivision | Data processing |
| 9 (RLIN) | 438 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers |
| General subdivision | Research |
| -- | Data processing |
| 9 (RLIN) | 109 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Data mining |
| 9 (RLIN) | 794 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 9 (RLIN) | 579 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | For dummies |
| 9 (RLIN) | 795 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 09/01/2019 | 1 | 21.84 | 1 | 1 | 658.83 SAU cus | 16/10/2019 | 20/09/2019 | 24.82 | 09/01/2019 | Books |