MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04004nam a2200337 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
EBC1762078 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20181109125003.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140819s2014 enk ofb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781118935620 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118935767 (ebook) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MiAaPQ |
| Language of cataloging |
eng |
| Transcribing agency |
MiAaPQ |
| Modifying agency |
MiAaPQ |
| -- |
MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Poynter, Ray |
| 9 (RLIN) |
578 |
| 952 ## - Items |
|---|
| Itemnumber |
EBC1762078 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The handbook of mobile market research : |
| Remainder of title |
tools and techniques for market researchers / |
| Statement of responsibility, etc. |
Ray Poynter, Navin Williams, Sue York. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chichester, England : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (312 p.). |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Pt. 1. Mobile Market Research.<br/>Ch. 1. Overview of Mobile Market Research.<br/>Ch. 2. Mobile Research in Action.<br/>Ch. 3. The Technology of Mobile Market Research --<br/>Pt. 2. Qualitative and Quantitative Research.<br/>Ch. 4. Mobile Qualitative Research.<br/>Ch. 5. Mobile Forums and Online Focus Groups.<br/>Ch. 6. Mobile Diaries and Ethnography.<br/>Ch. 7. Mobile Quantitative Research.<br/>Ch. 8. Designing and Conducting Mobile Survey --<br/>Pt. 3. The Methods and Applications of Mobile Market Research.<br/>Ch. 9. mCAPI - Mobile Computer Assisted Personal Interviewing.<br/>Ch. 10. mCAPI - Mobile Computer Assisted Telephone Interviewing.<br/>Ch. 11. Mixed-Module Research.<br/>Ch. 12. Utilizing Passive Data.<br/>Ch. 13. Panels, Lists, and Communities.<br/>Ch. 14. International Mobile Research --<br/>Pt. 4. Researching the Mobile Ecosystem, Ethics, and the Future.<br/>Ch. 15. Researching the Mobile Ecosystem.<br/>Ch. 16. Ethics, Laws, and Guidelines.<br/>Ch. 17. Research-on-Research.<br/>Ch. 18. The Evolving Picture. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times--along with their tablets, smartwatches, media players, and navigation devices. The continuous surge of mobile innovation provides unprecedented access to real-time consumer behaviour. Mobile market research allows users to reach more people, engage more people, and collect more valuable data as respondents are free to engage at their own pace, on their own time. Industry forerunners Ray Poynter, Navin Williams, and Sue York employ decades of study to examine the present and future state of mobile market research, as well as the advantages and disadvantages of various approaches. This book contains clear, comprehensive knowledge for those who implement, utilise, and study the field. Readers will learn: The characteristics, scope, and importance of mobile market research Purposes and effects of principal tools like brand tracking, ad testing, customer satisfaction research, and research technology How mobile devices are used for qualitative and quantitative research by way of online focus groups, online discussions, mobile diaries, mobile ethnographies, and mobile surveys Aspects and implications of mobile computer interviews, mobile phone interviews, mixed-mode research, international mobile research, and research using passive data, panels, lists, and communities The significance of the mobile ecosystem, market research ethics, and research on research Designed to be accessible and helpful for beginners and advanced users alike, The Handbook of Mobile Market Research is an extensive guide to one of the most promising, dynamic methods of data collection. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| 9 (RLIN) |
579 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mobile commerce |
| 9 (RLIN) |
580 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mobile communication systems |
| 9 (RLIN) |
581 |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Williams, Navin, |
| Dates associated with a name |
1972- |
| 9 (RLIN) |
582 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
York, Sue, |
| Dates associated with a name |
1968- |
| 9 (RLIN) |
583 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://ebookcentral.proquest.com/lib/miu/detail.action?docID=1762078">https://ebookcentral.proquest.com/lib/miu/detail.action?docID=1762078</a> |
| Public note |
Click here to view |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Electronic resources |
| 952 ## - Items |
|---|
| -- |
1912 |
